Netflix has confirmed that the streaming service will come with a cheaper subscription that shows advertisements while streaming. CEO Ted Sarandos made this official for the first time at the Cannes Lions film festival. No price details are known yet, but the cheapest subscription costs 8 euros for the time being and the advertisingtier will probably sit there.
Sarandos announced during the film festival that Netflix is in talks with Alphabet, NBC Universal and Comcast, among others, to bring advertisements to the service. “There won’t be commercials coming to Netflix as you know it now. We’re adding a level for customers who say ‘hey, I want to pay a lower price and I’m willing to watch ads,'” said Sarandos.
Netflix is not the only streaming service that wants to lower the price and see the display of advertisements in return. This is also discussed at Disney+. In fact, there are currently some services that offer an advertising subscription, including Discovery+, Paramount+ and HBO Max. All those services have not yet rolled out such a construction in Europe.
Since the disappointing results of recent times, the streaming giant has been considering a subscription with advertisements. It was previously suggested in an internal document that this subscription will be released later this year, but it is not clear whether this also applies to Europe. Netflix typically tests such impactful new strategies in smaller markets; the more expensive partial subscription was put to the test in South America, for example.
Source: Hardware Info Compleet by nl.hardware.info.
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