NetAudience: Flash takes the lead in October – Media & Advertising

Luísa Jeremias, director of Flash

With a multiplatform reach of around 3 million and 228,000 people, Flash positioned itself in October as the media with the greatest digital reach in Portugal, succeeding TVI. Queluz station, which led NetAudience in September with a reach in the order of 3 million and 578,000 individuals, recorded in the last month close to 3 million and 146,000 people reached through its digital platforms, according to the ranking by Marktest . Although also reflecting a drop compared to the 3.4 million people reached in September, Flash’s numbers thus ensured the rise of Cofina’s title to the leadership. In third position, Correio da Manhã, the generalist daily of the same group, reappears, with a multiplatform reach of 3 million and 45 thousand people, numbers that also represent a drop compared to the 3.2 million people reached in September.

The third place in the ranking, it should be remembered, has not had a fixed occupant since Jornal de Notícias, which for a long time was the third most read media online, passed, as happens with all other publications held by the Global Media Group , to be absent from NetAudience earlier this year. The same happens with the Frog. Absences that, justified by Marktest in a note published together with the results calculated in January, “reflect the difficulties we all suffered in 2020”.

The top 5 is completed with the two Impresa brands, with SIC maintaining its fourth place in the previous month, once again rising from 2.56 million to 2.72 million people reached by its digital platforms. Expresso remains fifth in the general ranking, being second among generalist press titles, with a cross-platform reach of 2.46 million people, a slight decrease compared to the 2.48 million registered in September.

Among the titles of the economic segment, the leadership remains in the hands of Jornal de Negócios, despite a drop from the 1.53 million people reached in the previous month to nearly 1.49 million in October, dropping from 11th to 13th position in the overall ranking. This is followed by Jornal Económico, with a reach of 895 thousand people, a positive evolution compared to the approximately 799 thousand people reached in September. The leadership of the sports segment remains, likewise, in the hands of Record, which last month registered a multiplatform reach in the order of 1.61 million people, a decrease compared to the reach of 1.85 million people registered in the previous month , now occupying the 11th position in the overall ranking (it was eighth in September). In the absence of O Jogo, the Cofina sports car is followed by the MaisFutebol website, which reached nearly 950,000 people in October, numbers that represent an increase in relation to the 860,000 people reached in September.

In addition to TVI and SIC, which occupy the second and fourth places in the general ranking, among the television stations, RTP is followed by, descending from the ninth to the 10th position after going from a digital reach of 1.85 million to 1. 69 million people. In the radio segment, the leadership continues to be occupied by RFM, which sees its multiplatform reach in October returning to the level of 1.25 million people it reached in August, after having dropped to 1.17 million in September. In a ranking that counts, it should be remembered, with the absence of TSF, the second place was occupied last month by the Renaissance, with around 687 thousand people reached, followed closely by Comercial, with around 496 thousand.

Analyzing the results by media group, it is Cofina that continues to occupy the prominent place. In line with the September figures, the owner of Correio da Manhã and CMTV once again registered in October a multiplatform reach in the order of 4 million and 373 thousand people. A value that allows it to reinforce its leadership, as Media Capital drops from the 4 million and 285 thousand people reached in September to the 4 million and 131 thousand people reached in digital in the last month analyzed by the Marktest ranking. In the absence of the Global Media Group, which occupied the second position in December with a digital reach of 4.29 million people, the top 3 is now closed by Impresa, which rose in October to close to 3.74 million people reached on the platforms digital (it was at 3.67 million in the previous month). This is followed by the Renascença Multimédia (1.8 million) and the RTP (1.69 million).

Since May 2019, the NetAudience ranking has presented figures relating to the aggregate reach of the titles that make up the Nónio network: 5.1 million individuals reached on multiplatform in the last month.

Source: Meios & Publicidade by

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