Correio da Manhã said goodbye to 2020 as the media with the greatest digital reach in Portugal, totaling in December a multiplatform reach of 3 million and 808 thousand people. The Cofina daily, which has held the leadership of NetAudience since August, saw its digital reach grow compared to the 3 million and 542 thousand people it reached in the previous month. TVI continues to be in the second position in the Marktest ranking, which also recorded a rise from 3.33 million people reached in digital in November to 3.68 million in the last month of the year.
With a multiplatform reach of 3.27 million people, Jornal de Notícias continues to close the top 3, excluding Mundo Sapo. The content aggregator, which has titles such as newspaper I, Jornal Económico, Visão, Activa, Eco or Polígrafo, totals a multiplatform reach of 4 million and 185 thousand people, a value that ensures the overall leadership of the NetAudience ranking.
Among the generalist titles, Expresso reaches the end of the year in the fourth position, which it recovered in November when it overcame the Diário de Notícias. In December, the Impresa weekly slightly increased its digital reach from 2.54 million people to 2.57 million. The title of the Global Media Group, which returned to the daily newsstand format on December 29, saw its digital reach drop from 2.54 million people reached in November to 2.45 million people in the last month of 2020. In front of these two titles, Flash emerged again in December, with a multiplatform reach close to 2.97 million people. Notícias ao Minuto, which in June occupied the fifth position in the general ranking, stopped in the last year from being audited by NetAudience, following a decision that had already been taken by Público. Sonaecom’s daily, it is recalled, abandoned the Marktest ranking for not agreeing with the analysis criteria.
Record maintains its leadership in the sports segment despite dropping from 1.86 million people it had reached in the previous month to 1.62 million, followed by O Jogo, which also fell from 1.62 million people reached 1, 58 million in December, and by MaisFutebol, which reached 1.16 million people (registering 1.12 million in November).
The leadership among economic segment titles also remains in the hands of Cofina, with Jornal de Negócios very close to the target of the 2 million people reached on digital platforms in the previous month at the end of the year with 1.97 million reach. Dinheiro Vivo recorded a decrease from the 1.03 million people reached in November to around 922 thousand people.
SIC remains in second position among television stations, with a multiplatform reach of 2.39 million people, occupying the eighth position in the overall ranking. RTP, which occupies the 16th position, is for the 1.74 million individuals reached in digital.
In radio, TSF recovered in December the leadership lost to RFM in the previous month despite registering a decrease from the 1.31 million people reached in November to 1.2 million. The RFM, which registered a digital reach of 1.39 million people in November, shows a drop for about 982 thousand people reached in the last month of the year. This is followed by Comercial (704 thousand people), which surpasses the Renaissance (659 thousand people).
Analyzing the results by media group, Cofina ends the year in leadership, which it has occupied since last October, totaling a multiplatform reach of 4 million and 476 thousand people. The Global Media Group, which climbed to the second position in November, remains ahead of Media Capital with a digital reach of 4 million 294 thousand people, followed very closely by the owner of TVI, which reaches the end of 2020 on the third position with a multiplatform reach of 4 million and 287 thousand people. Impresa (3.6 million), RTP (1.74 million) and Renascença Multimédia (1.55 million) follow.
The NetAudience ranking presents since May 2019 the numbers related to the aggregate reach of the titles that make up the Nónio network: 5.41 million individuals reached in multiplatform in the last month. Last June, it also included the Sapo network, which totals around 4.47 million individuals reached.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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