NESCAFÉ is one of the world’s most popular coffee brands. In support of that are the statistics that confirm that every seventh cup of coffee is NESCAFÉ. However, hard work and a visionary approach are behind the success of the largest global food and beverage producer.
Ten years ago, Nestlé launched the NESCAFÉ Plan, which aimed to improve the lives of coffee producers and the condition of their crops. This project helped them to increase their incomes, but also to reduce the harmful impact of their farms and factories on the environment, ie to increase the overall quality of life in the rural communities of many countries.
Since the start of the project, Nestlé has invested more than 350 million Swiss francs in achieving these goals.
Building on the significant progress made in the previous decade, Nestlé has committed itself to an even greater commitment to a sustainable business system.
“Together with our partners and 230 Nestlé agronomists, we have improved the efficiency and agricultural practices used on farms – thus enabling producers a premium price for coffee produced according to the principles of self-sustainability. At the same time, we have diversified the sources of income of breeders in order to depend as little as possible on monocultures and become more independent. But we will not stop here. We will continue to develop our programs to create even better social conditions in and around coffee farms. We will redouble our efforts on labor rights, child protection and the empowerment of young men and women, ”said Filip Navratil, Vice President and Strategic Beverage Manager for Nestlé.
By 2025, NESCAFÉ expects the full yield of coffee to come from self-sustaining sources. Coffee is verified or certified by independent organizations.
NESCAFÉ will reduce and eliminate carbon emissions in coffee production as well as in all flows of its business and will use environmentally friendly packaging. These are concrete steps that help Nestlé keep its promise of 100% recyclable packaging by 2025 and its goal of ending harmful carbon emissions by 2050.
Nestlé will announce a new, expanded sustainability plan before the end of the year. The company, meanwhile, will continue to work diligently to improve and further strengthen the entire field of self-sustaining coffee production.
Source: E2 Portal by www.e2.rs.
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