“Need a strategy for the digital first era” IDG Korea, Future of Work 2022 successful

IDG Korea held the ‘Future of Work 2022’ online conference on April 21st.

The theme of this event was ‘Business growth strategy through innovation of the future work environment’, and global and domestic experts participated to explain the strategy for establishing a work environment that introduced ‘Digital First’. Digital first means to converge the values ​​and attributes of digital well and apply them first.

Businesses must now prepare for the post-pandemic future. Accordingly, there is a need to evolve into a ‘digital first company’ equipped with digital tools, channels and work environments. IDC Vice President Sandra Engie, who gave the opening keynote speech, provided insight into the direction companies should take in the digital first era.

ⓒ IDG

What Businesses Should Do in the Digital First Era

In the digital first era, it is of paramount importance for businesses to prioritize the future of their work environment. Enzi emphasized that “enterprises should prioritize a hybrid-first model and knowledge networks, people and skills development, and an intelligent digital work environment.”

How to increase business value in the future of the work environment can be considered from the perspective of both the company and its employees. Eng said, “In order to retain and attract talent, companies need to empower their employees and strengthen their sense of belonging. In addition, it is necessary to adopt a hybrid working model that increases productivity through digitalization of business processes and the introduction of digital transformation technologies.”

The role of the staff was also emphasized. “Employees need to assess whether a company’s requirements for digital technologies create new corporate value and define the future competitive landscape through benchmarking. It is also necessary to examine the link between brand equity and the future of the work environment, as well as the inequalities that may arise in a hybrid work environment. added.

In the first expert session, Duk-Joo Lee, director of Cisco webex, presented four guides for hybrid business innovation. Changes in office space, evolution of teleworking solutions, modernization of working methods, management analytics and security and networks are just that.

Director Lee Duk-ju said, “For hybrid work, the corporate culture and management mindset must change, and space innovation such as a huddle room is required. We need to apply technologies that improve the meeting environment, establish policies that analyze people and spaces, and introduce platform technologies that can solve IT security and management issues and integrate new technologies and software.”

In the second expert session, Senior Vice President Jang Ki-hoon of servicenow explained how to realize digital workflow. Jang Ki-hoon, managing director, pointed out that over the past three years, the amount invested in digital transformation reached 3 trillion won, while only 26% achieved ROI. Regarding this, Senior Vice President Jang Ki-hoon said, “The main reason is that digital transformation was carried out individually for each department, so it was not possible to provide integrated services to actual users. Therefore, enterprise-wide digital coordination capabilities must be strengthened. First, you need to integrate the connecting points between departments that have been digitally transformed, and then realize the workflow. In this process, hegemony occurs between departments, so we need to be careful.”

Citrix Director Sangwook Kim, who was in charge of the third expert session, gave a presentation under the theme of ‘Preparation for IT Change to Accelerate After the Endemic’. According to Sangwook Kim, the SaaS and DaaS market is expected to continue to grow even after the endemic. In particular, DaaS is expected to further encroach on the VDI market.

“However, when applying SaaS and DaaS, there is a problem that many resources are fragmented while the IT team integrates new technologies such as SaaS and cloud with existing applications,” said Jang Ki-hoon, managing director. To solve this problem, it is necessary to provide an optimized user experience by removing the complexity of the way work is performed and the location of apps and infrastructure, and implement a digital workspace as a service. In other words, the user interface must be standardized whether it is PC or mobile. There are other ways to enhance AI-based security and support flexible infrastructure.”

Strategies to enhance corporate collaboration and productivity

In the fourth expert session, Daehyun Kim, CEO of JANDI, presented changes in the work environment and efficient work methods. CEO Kim Dae-hyun said, “Space restrictions have disappeared due to telecommuting, remote work, and various commuting systems. In addition, companies have changed in various aspects, such as automating repetitive task processing and reconfiguring flexible IT infrastructure and business systems that enable autonomous business performance.”

CEO Kim Dae-hyun pointed out that companies’ response to changes in the work environment is still insufficient. holds Therefore, it is necessary to have strategic business processes and appropriate tools in place.”

In addition, “For MZ generation workers, it is necessary to support efficient work using various tools related to their job and provide a work environment in which companies working with collaboration tools can immerse themselves. A messenger-type collaboration tool also helps with mutual business feedback and support.”

The fifth expert session was held by Slack senior manager Kyungmi Lee under the theme of ‘how to maximize work productivity using collaboration tools in the new normal era’. Senior Manager Lee Kyung-mi said, “Work productivity can be maximized through multi-directional communication based on a sense of belonging with colleagues in the digital space, systematization of communication, automation of daily work, and collaboration of externalization.”

The main advantage of Slack in terms of communication is that it provides emojis to express emotions in non-face-to-face work, call functions that can be used by toggle activation, video conversations, and content preview functions. Slack also automatically grants editing rights through the Drive app, automating repetitive tasks. The approval bot streamlines the approval process, and at the end of a meeting or event, members’ opinions are immediately collected to encourage participation in employee experience surveys. Furthermore, it enables users to interact the same way with external customers and partners.

In the sixth expert session, Lee Joo-hwan, CEO of Sweet, pointed out that many companies are currently ignoring productivity and suggested the necessary things for WorkOS. CEO Joo-Hwan Lee said, “The future is full of uncertainty, so it is important to create a people-centered culture. Large enterprises and SMEs often miss productivity, which is another axis of the employee experience. Data silos and synchronization errors caused by too many applications and fragmented workflows, increased communication costs, departmental selfishness, and diminished sense of belonging are factors that are driving companies away from digital transformation.”

CEO Joo-Hwan Lee said, “For the front and back office interfaces required for WorkOS, it is necessary to provide a front-end hub that can link all apps and use them as one, and change the method of measuring productivity and efficiency. It should also provide enterprise-wide scalability that puts humans at the center of decision-making.”

Data democratization and the need for knowledge networks

In the seventh session, Google customer engineer Hyemin Cho explained how to lay the foundation for data democratization based on Google Workspace.

According to customer engineer Jo Hye-min, data collection and loading, data analysis, data sharing and utilization are the beginnings of data democratization. Google Workspace provides a dedicated application suitable for data collection by simply creating an application with no code. In addition, users can directly connect and utilize vast amounts of BigQuery data in spreadsheets without a separate development process. Data can be shared only with key personnel based on authority, and security can be strengthened by securing transparency about who reads and processes data. Furthermore, it is possible to link various information to a spreadsheet containing data through the smart chip function. Spreadsheets can be used as a hub for sharing, communicating and linking documents.

In the last expert session, Business Canvas CEO Woojin Kim introduced a knowledge network for company-wide document collaboration and efficient knowledge management, and also talked about how to use it. CEO Woojin Kim said, “The productivity and collaboration tool market has grown rapidly in the aftermath of COVID-19, and the document-based collaboration tool is leading the market with explosive growth.”

Woojin Kim, CEO, said, “Many existing users have tried to integrate communication and task management tools, document collaboration and knowledge management tools, but it is meaningless if it does not provide a plausible workflow. Files evolve by producing information in various tools and formats and organically giving and receiving feedback. As a result, the company suffers a loss of 5 billion won per year. As various business tools are being used in the cloud, a hub is needed for distributed information more than ever.

According to CEO Woojin Kim, the new paradigm of tool for document collaboration and knowledge management should be able to create, collect, and search documents for various data formats, and the relationship between all knowledge should be defined by technology, not people. The system forms a knowledge network among all documents and reference materials created and collected by users and colleagues, and based on this network, it will have to recommend resources suitable for the document context. CEO Woojin Kim emphasized, “As various business tools including Google are being used, a knowledge network is needed that allows humans to focus only on gathering the most intelligent and creative knowledge.”

The direction AI/VR will take

In the closing keynote, J.P. Morgan managing director Andy Rapton shared his views on the future direction of AI/VR focused on employee experience. “AI/VR revolutionizes the design, build, maintenance, and employee experience of a company’s workspace,” said Rapton.

He also explained how to use AI/VR to supplement individual capabilities and knowledge. “For example, employees may benefit from facial recognition to enhance social interaction with co-workers, or a meditation app to take a break from the office,” says Rapton. VR collaboration solutions also create permanent spaces that teams can set up the way they want, including vision, idea planning, and design. Employees share their progress in an immersive work environment and can immediately enter work mode. As a result, work productivity is higher and the speed is faster. There are also benefits in terms of cost reduction and business trip reduction,” he advised and gained sympathy from the practitioners.
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Source: ITWorld Korea by www.itworld.co.kr.

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