Sorare hooks another big fish. The American basketball league NBA is using the technology of the French for a new line of digital collectible pictures.
The tickets are issued under license from the NBA and sports fans can collect them in their account. Ownership of the player tiles is recorded in a blockchain. Swapping pictures, ie the ‘transaction’, is also recorded there.
The collaboration will be this effective fall when the new NBA season starts.
Sorare’s technology is already used by two million sports fans worldwide. Other partners include Eredivisie, Bundesliga and La Liga.
Sister started as a fantasy football game where ‘managers’, the buyers of the digital football cards, can trade official digital cards. A player’s worth is determined by his performance in the real world. Meanwhile, the company expanded into other sports.
A year ago, the French raised 580 million euros in venture capital from Softbank. That participates at a valuation of 3.7 billion euros. Other new investors at the time: Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree. Incumbent investors Benchmark, Accel and Partech and angels like Alexis Ohanian, Gerard Piqué, Rio Ferdinand, Antoine Griezmann and César Azpilicueta also participated.
Source: Nieuws – Emerce by www.emerce.nl.
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