Nawaiam, the video game for HR that seduces Iberdrola, joins the metaverse

Video games to improve the cognitive abilities of the little ones, some of physiotherapy for adults or seniors, or others to improve learning. Today the ‘gamer’ sector not only exists for entertainment, but also has evolved to be able to help in different processes. Nawaiam, a company of Argentine origin that has been in Spain for almost two years, seeks to replace the traditional processes of selection of Human Resources personnel through its video game. The company founded by Javier Krawicki and Horacio Llovet intends to go a step further and in the coming months they will release the second version of the game made in the metaverse.

It is a video game that in 15 minutes detects the behavioral profile of people for two major human resources processes: the attraction of talent or the internal evaluation of personnel. through missions, the player becomes a ‘superhero’ and must fulfill objectives to save the world from a natural catastrophe based on his decision-making. Then the company obtains a ‘dashboard’ (management panel) where it can manage all the information obtained through the video game and carry out compatibility rankings. All your clients access the same game and have all the information provided by Nawaiam available, the difference between companies is that they manage it depending on the action they need.

When they started, eight years ago, their operation was different. They were born as a platform that helped youth labor insertion through technology. However, after five years of operating that way, they felt that something had to change: “They were evaluating the talent of the present and the future with tools from the past,” he says. Javier Krawicky, CEO of the company. For this reason, the evolution of his first projects became Nawaiam. After the game is finished, the company gets the results that “are much more natural and genuine than an 80-question test. Playing you can be yourself and that gives reliability in the process”, emphasizes the executive director.

The startup will launch the second season of its game in the metaverse and will have a 95% accuracy in the selection of personnel for companies.

Now they will join the technological revolution to which they also joined Mark Zuckenberg, CEO of Meta (former Facebook), and will launch a second version of his video game in the metaverse. This multidimensional parallel universe is lived through virtual reality, web 2.0, the third dimension and augmented reality and will have the same objectives as its first edition. The CEO explains to this medium that they will continue working on stories that formerly “seemed like science fiction, but that we have realized already exist” such as the pandemic, ships that reach the moon, shelters, among others.

This ‘second season’ will be available in the coming months and its purpose is to add more credibility and create more agile processes to the personnel selection process. The current game creates a behavior profile that is 89% accurate, and now with the one from the metaverse will achieve an accuracy of 95%. Such has been its revolution in processes that there are several companies that join the startup and make the leap to new methods. Among them, they have conquered Iberdrola, Telefónica, Nuclio, McDonald’s, Bimbo, the Japanese giant Epson, the French optician, Alain Afflelou, Insud Pharma, Atrápalo, Coca-Cola, among others.

Nowadays they work in 15 countries and their clients use their B2B model for internal and/or external processes. For example, Bimbo uses it for the internal part, Iberdrola for talent attraction and McDonald’s for both. During the last years the company has chosen to expand so that more customers like these know their video game. It was in 2020 when he landed in Spain (just before the start of the pandemic) in order to transform our country into the ‘hub’ that would bring them closer to Europe. In mid-2021 they landed in the United States to provide this tool in the North American market and be able to expand its services throughout America.

Nawaiam promises savings in the costs of different processes such as talent attraction by almost 38%. He insists that this impacts the process times (reduces them by 50%) because companies can access the ranking quickly. The startup is still in the growth stage with its new business and in 2021 they invoiced only 500,000 dollars (almost 440,000 euros). This year the main objective in terms of business volume will be multiply this result by ten. On the innovation side, 2022 will be focused on improving the dashboard for customers, adding skills and features to it, as well as refining its first season and launching the second metaverse. “We will develop new products and seek more internationalization. Our goal is to help the digital transformation of HR”, he concludes.

Source: LA INFORMACIÓN – Lo último by

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