Navidul’s Christmas hit

The spot becomes the last piece in the miniseries “General Rehearsal” that, made up of six pieces, the brand started at the beginning of summer.

The Christmas spot of Navidul “Christmas Premiere” was the second most watched campaign in the food sector in 2021 in the online environment, achieving a total of 9,555,180 views, according to the study carried out by AcuityAds to identify the ads with the greatest impact on social media.

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The spot, an original idea of ​​the agency The Cyranos, is the culmination of the “General Assay” campaign that the leading company in cured ham started in August using a original miniseries format composed of six pieces: two long films beginning in summer and ending at Christmas, and four short ones.

The actress Natalia Hernandez, known for her participation in such popular series as Love in troubled times The The one that looms, stars in the campaign playing a woman who, in her eagerness to fulfill her mother’s supposed will —may Christmas be the same as before— begins to rehearse the typical Christmas scenes with the whole family in the month of August : from the confrontation between brothers-in-law to the moment of getting the last piece of ham … although at the moment of truth, nothing comes out as in the script because things have changed.

In all the deliveries, the ham shares the limelight with the characters of the family. In this way, the importance of savoring the quality products of a lifetime is highlighted.

«It is a great satisfaction to know that our campaign and our messages have penetrated because, in recent years, the importance of enjoying moments as simple as having the family gathered at the table, savoring such an iconic product as Navidul ham is become more relevant than ever, “he says. Juana Manso, Director of the Navidul Business Unit.

Press release.

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