JENEST launched a natural lounge & nightwear line in December 2020 where the warmth and security of family and home are central. The first collection is for children from 1.5 – 10 years old, the summer continues up to and including 14 years old and in the short term this Jenest collection will be supplemented with a line especially for adults.
The Jenest collection is non-seasonal and consists of timeless products with a modern, contemporary look. The chosen color palette and the subtle details contribute to this cachet. The collection is intended for ‘your nest’, but due to the unique designs and high-quality materials, it is also super wearable as a loungewear. By using different fabrics and combining them, Jenest wants to leave the choice to the consumer to determine their own look by offering 3 collections, the SWALLOW, NEST and COMBI collection.
The Swallow collection consists of premium sets of hand-woven, partly recycled cotton from India. The Nest collection gives a new dimension to ‘super soft’ with the natural onesies and sets made of 100% organic cotton from Portugal. With the Combi collection, Jenest creates a relaxed and elegant look by combining organic jersey from the Nest collection with the hand-woven fabrics from the Swallow collection.
The comfortable lounge and nightwear line is designed in the Netherlands. All materials are carefully selected and care is taken to ensure that the products are produced under the right conditions. With conscious production, a timeless collection and materials that can be worn all year round, Jenest contributes to slow fashion.
The women behind Jenest, Annelotte and Sofie, believe in the power of the “nest”, in family traditions and the beauty that goes with it. This is also what it is all about at Jenest. In addition to the fact that all products will be for sale online via www.jenest.com, there will be a combination of home sales and pop-up stores for each new collection. According to the founders, the power of sales lies in meeting consumers at the place where everything started from, the house or ‘your nest’.
For more information you can contact Annelotte via [email protected] or +31 (0) 6 44219762.
To Huidekoper pictures
Source: fashionunited.nl by fashionunited.nl.
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