The owner of Twitter, Elon Muskannounced this Friday that Linda Yaccarino will be the new executive director of the networkand that he will “mainly focus on business operations,” while he will focus “on product design and new social network technologies.”
Musk, who took over as CEO after buying the social network last year, tweeted today that he is “excited to welcome Linda Yaccarino” into her new role; Shortly before, Yaccarino had announced that she was leaving her position as head of publicity for NBCUniversal.
A profile to regain stability
They are advertising profile could serve to calm fears, as Musk’s constant sweeping changes to Twitter’s policies have created mistrust and sent advertisers fleeing. According to another tweet that Musk posted yesterday, Yaccarino will take over the reins of the company in about six weeks.
Musk, who bought Twitter last year with a promise to restore his vision of “free speech,” warned yesterday that in the new structure, he se reserves a significant number of functions: the executive presidency, the head of technology, the supervision of products, the software and systems operator. In 2021, the year before Musk took over the social network and took it private, advertising accounted for nearly 90% of the company’s revenue.
But then things changed dramatically: Of the top 100 advertisers on Twitter before Musk bought the company, 37 spent nothing on network advertising in the first quarter of this yearaccording to market intelligence firm Sensor Tower, while 24 other brands cut their average monthly ad spend on Twitter by 80% or more.
In addition, the company has laid off approximately three quarters of its workers and a significant number have left voluntarily. Musk and Yaccarino have collaborated before. The two appeared at a panel titled “Twitter 2.0: From Conversations to Partnerships” held last month in Miami Beach, Florida, where Yaccarina asked the millionaire about the role of Twitter and the future of the social network.
Source: LA INFORMACIÓN – Lo último by www.lainformacion.com.
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