The FACEIT project of Michal Luberbaum and Yael Vered, who initiated the hanging of billboards against Aviad Moshe – the defendant in the attack on his partner Shira Iskov, of the defendants in the brutal gang rape in Eilat, and of Eliran Malul, accused of murdering his late wife Michal Sala, continues with a new campaign , Fourth in number, with a new message.
Pictures of Amir Raz, the suspect in the murder of his late wife Diana Deadbiev, and of Scott Newman, the suspect in the murder of his wife Tricia Lenny Pointer, will be displayed on billboards on bus lines across the country. The signage campaign will last about two weeks, like any FACEIT campaign. Is a private initiative made without an advertising agency, without a media agency and without a production company, but as an independent work of the two entrepreneurs Vered and Loubrum.The media, valued at hundreds of thousands of shekels, is thanks to the mobilization of signage companies, as well as funds raised from crowdfunding.
According to Michal Luberbaum, initiator of the Faceit campaign, “When the number of women murdered only continues, and the court continues to facilitate the killers, while those who survived death have to beg for a divorce, our responsibility as a society is to remember and spread the face of evil. “The days of embarrassing service work, and we as a public stop being restrained. Their monstrous faces will be a reminder to us that we must do everything we can to prevent the next incident.”
According to Yael Vered, Director of Marketing and Initiatives: “The previous moves with us on the air have received reactions from all sides including countless offers of help and support. This time, we chose to move the shame side in these two shocking cases, to shout the two women, Trishia and Diana. “One of them is a world in its entirety; each and every story of her life is completely different from the other, but the bitter end is the same.”
“The social patient crosses classes and does not distinguish between religion, race, geographical area or social status, so we as a society must not stand aside and we must raise the issue to the national priority. Every potential offender knew that apart from legal sanctions, his actions will also have social consequences. “His plot was done in secret and in the dark, but we went up in smoke,” said Vered.
This time, Luberbom Ward chose signage on mobile buses, so that the photos of the murder suspects would be experienced and moved throughout the country, and thus be exposed in as many centers as possible. Their purpose is clear: “Shame is no longer part of the victim’s estate, but passes to the aggressor – it’s time for him to be ashamed.”
FACEIT relies entirely on crowd funding and assistance from donors. The entire purpose of the project is to fund billboards and other media, legal aid, social activities and support for victims. The whole campaign came up with the consent and support of the families.
Source: Maariv.co.il – חדשות מהארץ והעולם by www.maariv.co.il.
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