Narrating how the Nike brand was able to sign a contract with Michael Jordan before the latter became a basketball legend, Air is the latest achievement from Ben Affleck, who is also in front of the camera in the company of Matt Damon and Viola Davis. A feature film that its producer Amazon, before putting it online on its Prime Video service, first offered in cinemas all over the world … except in France. In question, the chronology of the media.
A new agreement since January 2022
Little reminder. In France, all films released in cinemas are subject to a schedule for their availability on the various media (pay or free television, online video, etc.). The goal is basically to protect French film production.
France is one of the few countries to impose regulations that are both comprehensive and enshrined in law. In the other countries, the chronology is the subject of an interprofessional agreement (Spain) or is limited to films benefiting from public aid (Germany).
In France, since the last agreement, signed in January 2022, streaming platforms have to wait between 15 and 17 months to broadcast a film released in cinemas … including when it is a film produced by them. What made Disney tick, who had chosen not to broadcast Avalonia his latest Christmas cartoon to date, in French cinemas (a hypothesis also considered for Black Panther 2 which was eventually released in theaters).
Amazon won’t come out Air on the big screen in France. But Apple will submit Killers of the Flower Moon and Napoleon at the French timeline. Which means that these two films, released in theaters in the fall of 2023, should not be available on Apple TV + in France until the spring … 2025. Or more or less at the same time as the new negotiation on the chronology. Some will find the time too long…
Source: Le Progrès : info et actu nationale et régionale – Rhône, Loire, Ain, Haute-Loire et Jura | Le Progrès by www.leprogres.fr.
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