According to some reports, in the future, ads will be given more and more emphasis in iOS, which has so far only used overly visible, system-level ads – he writes in his post Bloomberg’s usually well-informed journalist Mark Gurman. At the same time, the company primarily experiments with various advertisements in its self-developed applications, and for now it seems that this will remain the case in the future.
According to the latest rumors, the company is now testing ads based on search activity in its own Maps app, so any business owner could in the future pay Apple to appear higher on a search list in the app. The Cupertino company has been using a similar system for a relatively long time on the App Store application market, where developers can promote their own applications in search results.
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According to the plans, Apple would not stop at this point, so advertisements will also be able to appear in the Podcasts and Books applications, also based on search keywords, displayed in the results list as mentioned above. It is also possible that, like other competitors, Apple will introduce an advertising-supported streaming package to the Apple TV+ range.
The company’s new advertising strategy is primarily linked to the head of the division, Todd Teresi, who would significantly boost the business branch, which currently generates about four billion dollars in annual revenue, increasing this amount to double digits.
However, Apple can pretty much only rely on itself in this endeavor, after the tracking code ban introduced last year with iOS 14.5, which officially prevents data protection purposes, took a serious bite out of the advertising revenues of external developers and partners.
Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.
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