More advertising will be added to iPhones – Communication – Science and technology


Although Apple has tapped Facebook’s fingers with limited user tracking, it plans to display more ads in the App Store.

Can the operating system work completely free of charge? He can, but Google doesn’t charge for his Android operating system, but the reward is user data, which he then sells as part of targeted advertising. Facebook works in a similar way, which makes money on information that users reveal about themselves. The more active they are, the more valuable they are to the social network because all advertisers are interested in accurate ad targeting data.

If any company resisted advertising, it was Apple. The closed iOS operating system only works on iPhones and iPads, and Apple kept all the data more or less to itself. There have been no ads in the operating system for many years. The change did not come with the iOS 13 operating system, in which Apple began to display an ad hidden in the App Store for the first time inconspicuously. As the server informs BBC, there should be even more ads in the store soon.

Advertising in the App Store will be much more prominent after the new one, although it will only promote specific applications. It will appear in the “recommended” section of the initial search screen. Apple will use the so-called CPM model (cost per thousand views) to charge for advertising. However, the actual price will be auctioned. Developers will pay for an ad when at least half of the ad space is displayed for one second.


Source: Pravda.sk – Veda a technika by vat.pravda.sk.

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