Moche, Altice’s brand for the youth segment, opened its first space in Lisbon. Espaço Moche, which follows the motto “Culture does not wait sitting down, but it has a place”, is located at Rua do Instituto Industrial, 16 (Santos area).
The space presents itself as the brand’s first concept store and intends to position itself as a territory for events in the city of Lisbon. In addition to the store, where the clothes and accessories from the brand’s collection will be available, concerts, talks and workshops are planned for this space.
For the executive president of Altice, Alexandre Fonseca, “the new Espaço Moche comes to realize what is the brand’s positioning and the boldness and irreverence that characterize it. Altice Portugal’s commitment to culture is vast and today it is being expanded once again, by opening the doors of this new space where Moche will have the opportunity to bring culture to life and bring it closer to people”.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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