Mlekara Šabac has a new logo with which it tells consumers We create with love!

We are sure that there is no person among you who has not tried Sirko, A la Kajmak, Šabac yogurt, Young or white soft cheese of this dairy, known for products without additives and preservatives, created exclusively from milk from domestic farms. These are authentic products that for decades, with a lot of love and passion for their work, the team of Mlekara Šabac creates and thus firmly connects customers, numerous farmers – suppliers of raw milk, generations of families working in Mlekara, Serbia, the region and markets. Russia, across Europe to America. This is exactly what makes them one of the leaders in the Serbian dairy industry, but also the largest domestic exporter of dairy products.

“In the jubilee year, Mlekara Šabac is proud to look at the tradition of milk and dairy products production for 90 years, which is why we are bravely introducing innovations for further development and the future. The jubilee, as well as significant improvements and innovations in production, is logically accompanied by a new visual identity – primarily the redesigned logo and slogan “We create with love”, which will soon take the complete production portfolio of Mlekara Šabac and which we came up with Slavimir Stojanović and his FUTRO Design studio “, said Maja Badjin Georgijevic, Corporate Communications Manager in this company.

“Sabacka” has the honor of being the first to bring the new logo – a brand of white soft cheese that does not need a special presentation, because it is a taste that has always been associated with summer, at any time of the year to consume it. At the same time, for all lovers of cheese spreads without preservatives and additives, Sirko and A la Kajmak arrive in improved and more practical packaging that can be completely recycled, with a firm lid that additionally preserves the freshness and quality of these spreads created according to traditional homemade milk recipes. In this way, Mlekara Šabac confirms its intention to actively contribute to the initiatives that more and more consumers expect from their favorite food brands – to significantly influence the reduction of waste of unused food, as well as the recycling of packaging. Such innovations in production and packaging may act as “cosmetic changes”, but in practice they significantly contribute to preserving the environment and raising the quality of life.

Finally, the attention paid to training and best practices is evidenced by the recently obtained highest world certificates of quality, safety and energy efficiency of production, such as IFS and ISO 50001, but also the introduction of World Class Manufacturing System and Data Matrix technologies, which provide detailed monitoring of complete production and raising its efficiency in a methodical and systematic way, as well as an improved system of monitoring products in the complete chain, from production to placement on shelves in stores.

Source: PORTAL by

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