Belenenses Rugby, one of the oldest clubs in the sport at national level, will now have the sponsorship of Mitsubishi Motors Portugal. The agreement now signed between the car manufacturer and the club’s rugby teams provides for the brand’s presence in the equipment, and, as anticipated in a statement, “the partnership intends to go further, with joint actions”.
“This association holds enormous symbolism for us, at a time when Mitsubishi renews its commitment to European customers, through the launch of the new ASX and Colt”, says Miguel Santos, marketing director of Astara Portugal, which represents brand in the Portuguese market. “Rugby reflects this spirit of overcoming, commitment, teamwork and perseverance, along with solid ethical and human bases, values that are part of the brand’s DNA and that made possible the current reinforcement of the commitment to Europe”, concludes the same responsible.
For André da Cunha, president of Belenenses Rugby, this sponsorship agreement “represents a milestone in the relationship between rugby and other organizations in society, as it is strongly inspired by the sharing of values inherent to the sport”. The club currently has more than 400 athletes in various levels, from sub-8 to seniors, with teams registered in all levels of the official competitions of the Portuguese Rugby Federation.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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