The omnichannel optician Mister Spex has taken over the Berlin deep-tech company Tribe. The aim is to jointly develop AI-based solutions in ophthalmic optics.
Christmas shopping at Mister Spex: The omnichannel optician has taken over Tribe, a Berlin deep-tech company. Together they want to develop AI-based solutions for ophthalmic optics. “With this step, Mister Spex underscores its claim to continuously optimize the customer experience in ophthalmic optics, driven by technology,” emphasizes the company.
Mister Spex Managing Director Mirko Caspar adds: “We are always looking for new technological solutions to make buying glasses even easier and better”. The investment in Tribe is intended to strengthen the brand’s digital focus.
Independent and self-reliant
The newly acquired technology company Tribe will continue to operate independently. Both parties have agreed not to disclose the purchase price.
Tribe was founded in 2018 and focuses on AI-based applications that are intended to improve the customer experience when buying glasses. For Mister Spex, the company had already implemented the virtual fitting on Instagram at the beginning of 2020.
“We believe that buying glasses should be just as easy as buying clothes and just as safe as going to the ophthalmologist,” explains Julian Hölz, co-founder and managing director of Tribe. “The cooperation with the market leader in online optics is a strong vote of confidence and a great incentive to take the next step on this path.”
Source: com! professional by www.com-magazin.de.
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