Ministry of Tourism launches campaign: “Little jump Big vacation”

This is a campaign to encourage domestic tourism in the middle of the week: free tours and attractions, vacation packages and cultural events at discounted prices

Israel is returning to normal. Tel Aviv Port. Photo by Uzi Bachar

The Ministry of Tourism is launching today (Thursday, 10.6) a campaign to promote domestic tourism in tourist cities around the country. The campaign, whose leading slogan is: “Little jump, great vacation” Seeks to encourage Israelis to go on an urban vacation spontaneously in the middle of the week.

As part of the campaign, the participating cities will offer a variety of promotions and attractive benefits for accommodation, content tours, and cultural events for couples, young people, adults and families. The campaign will be broadcast on all major media: on television, radio, digital, on social networks, and on a dedicated website of the Ministry of Tourism. Equal content will also be promoted as part of the campaign. More information and details about the benefits can be found on the marketing website of the Ministry of Tourism, as well as on the websites of the participating municipalities. In addition, tourist articles will be published on the ministry’s website that recommend a 48-hour entertainment schedule in each of the cities participating in the campaign: Netanya, Nazareth, Jerusalem, Tel Aviv and Haifa.

Each of the cities offers a different and unique experience. Cultural events are highlighted in Jerusalem and the municipality, in cooperation with the Jerusalem Development Authority and the Jerusalem Development Ministry, offers cultural and content packages at discounted prices. Among the events that will take place in the city this coming summer: the wine festival, the jazz festival, the beer festival, Hutzot Hayotzer, the land of legends in the botanical garden, climbing ropes in the Tower of David and more. In Netanya, which offers 14 km of beaches for bathing and surfing, a variety of benefits are offered on tours and free attractions for those staying in the city. In Tel Aviv, which excels in nightlife and beaches, hotels offer benefits to guests during the week. The city also offers tours and a variety of cultural activities. In Haifa, which excels in spectacular views and a wide variety of cultures and religions alongside interesting cuisine, guests in the city are also invited to enjoy an attraction or a free tour. In Nazareth, visitors are invited to enjoy a culinary experience, tours of the Old City and art galleries scattered throughout the city.

Tel Aviv hotels on the skyline. Photo by Uzi Bachar

The campaign is part of the Ministry of Tourism’s efforts to help the industry, which is currently experiencing a severe crisis following the halting of inbound tourism from abroad for more than a year. Under the guidance of the director general of the firm, Amir Halevi, emphasis was placed in the campaign mainly on the main tourist cities that were affected. In the first quarter of 2021, the Ministry of Tourism carried out a number of marketing moves and campaigns, including a national tour project to encourage tourism traffic while returning guides to work. The ministry also worked to create demand for the attractions business that resumed operations after about a year of silence, and also encouraged group tourism. The Ministry of Tourism says that domestic tourism, as in most countries of the world, continues to be a key anchor that preserves the tourism infrastructure in 2021.

Minister of Tourism, Orit Farkash HaCohen: “In recent months, I have worked hard on the important and critical outline for returning tourists to Israel. Without them, the tourism industry would not return to normal. At the same time, and like many countries in the world at this time, we are launching a broad campaign to encourage domestic tourism: Residents of Israel, you are invited to enjoy the sites of the country, the reception of the many accommodations and experiences between Dan and Eilat. The campaign will encourage a short mid-week vacation, especially in cities that are based on tourism, and have not yet returned to routine, such as Jerusalem, Nazareth and Haifa. Your short vacation is a refreshing breeze and supports both your health – and the tourism industry in Israel. Go for a walk! Have a nice holiday and a good livelihood! ‘

Hila Gur, Director of the Domestic Tourism Division at the Ministry of Tourism: “The tourism industry has been dealing with closures, restrictive guidelines for a long time and recently also events that interrupted the ministry’s efforts to drive tourism activity in the period between the spring and summer holidays. The office provides assistance to the industry during the period when it is required. The campaign is designed to stimulate the desire to get out of the routine. Tourist cities in Israel have to offer entertainment that does not fall short of tourist cities abroad.

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