Minipreço uses a Christmas jingle with a children’s choir to promote new own brands (with video) – Meios & Publicidade

By Pedro Durães on December 3, 2021

“Lá vem o jingle” is the song with which Minipreço marks the arrival of the Christmas season, while taking the opportunity to promote the 40 new own brands launched by the brand this year. “With this new Christmas campaign, we wanted to bring some joy and good spirits, challenging our customers and the families we serve on a daily basis throughout the country to get to know our new range of private labels, which is the result of an enormous modernization effort that we have. ongoing”, explains Ricardo Torres Assunção, marketing and communication director of the Dia Portugal group.

“We are a sign of proximity and we want to celebrate this very special season with some color, good spirits and joy that will help us to overcome this still so difficult phase of our common life. We are very proud of the ongoing renewal of our own brands and we invite all our customers to visit us to the sound of a Christmas melody that everyone knows and that warms our souls at this stage”, adds the same responsible for the campaign launched under the motto “Um Jingle Para Saber de Cor”, with interpretation ensured by a children’s choir.

Created by Nossa, the Minipreço Christmas campaign starts this Friday on digital, radio and on the brand’s own networks, also featuring a pastime with discounts and promotions on the brand’s social networks.

Source: Meios & Publicidade by

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