Minipreço highlights the importance of small things in a new campaign (with video) – Meios & Publicidade

“At Minipreço we spend hours figuring out what the Portuguese like best. And we discovered that the greatest pleasures are the most… little ones”, is the motto of the new advertising campaign for Minipreço, signed by Nossa.

“We are a neighborhood, we are a community and we are a different store. We are proximity in essence with a history that validates a winning bet over these last 44 years. All this investment becomes even more relevant in periods of greater pressure on the income of families, who visit us daily, as is the case today. At these times, our exclusive brands tend to gain greater relevance, and we want to continue to offer a new Dia quality with a rich, varied and innovative assortment, with the best quality at the best prices”, says Sebastião da Cunha, head of marketing for the group Portugal Day.

For Rui Simões, creative director of Nossa, “the idea was to reinforce proximity through a very peculiar characteristic of the Portuguese. The diminutive, which is usually used to describe the things that give us pleasure: the snack, the petisquinho, the little run, and thousands of little ones and little ones that didn’t fit in the campaign, but which, surely, will be remembered. A different way of showing that we know the public and that the brand understands it. At the same time, we bring a positive and optimistic message, in a scenario that remains difficult”.