MINI he presented the first four design elements of the upcoming model family, thus providing a preview of the new Charismatic Simplicity design language. With the round OLED screen, the modern steering wheel, as well as the seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies. The new MINI design language combines quality, sustainable development and purist reinvention in a perfect synthesis with the brand’s historic DNA.
“With the new Charismatic Simplicity design language, we completely rethink the iconic MINI. Our purist and progressive approach combines the simplicity of functional elements with the emotional character for which the builder is renowned. We are convinced that the conscious reduction to a few expressive elements enables innovations that would have been unthinkable before”, says Oliver Heilmer, director of the design division.
Charismatic Simplicity is the name of the simplified design language that focuses on essential elements. Each new MINI model acquires its own strong individual character, which is expressed through distinctive design features, while at the same time emanating individuality with a clear brand affiliation.
MINI combines tradition with cutting-edge technology inside
At the center of the cabin is MINI’s iconic circular central display, which will be reinterpreted as an OLED display in the future electric model family. MINI will thus be the first car manufacturer in the world to offer a touch display with a fully usable round surface.
The OLED display has a diameter of 240 millimeters and combines the functions of the instrument panel and the on-board monitor. The elegant design and frameless appearance give it a high-quality appearance. Touch control enables a completely new, minimalistic user interface that also controls the integrated infotainment and climate functions.
In addition to the central display, the steering wheel of the next model family has also been fundamentally redesigned. The standard version comes with a two-arm design. The optional version adds a distinctive finish with a fabric as the third element, alongside a sporty geometry. The upcoming MINI model family inspires with the variety of high-quality and durable materials and colors, as well as with the innovative textile designs.
Source: Promotor by www.promotor.ro.
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