According to a company statement, this year, the children had an unusual winter vacation, without festivals and street fairs and often even without visits to older relatives. The report includes an analysis of anonymous search lists of Kaspersky Safe Kids users between December 20 and January 10, in order to find out what activities children choose to make up for the lack of outdoor play.
The data covers applications through Bing, Google, Mail.ru, Yahoo !, Yandex and YouTube, both on mobile devices and desktops.
On YouTube, most children searched for video games (37%), certain gamers’ channels, and channels covering specific games, such as Minecraft. The other most requested games on YouTube were Among Us, Brawl Stars and Gacha Life.
The second most important search category (21%) on YouTube was linked to certain bloggers or specific channels. For example, the subject of DIY has become quite popular among children, as evidenced by the top three channel requests: 5-Minute Crafts, 123 GB! and Troom Troom.
The third most popular YouTube search topic was music. The most popular musicians were the K-pop bands BlackPink and BTS, singers Ariana Grande and Billie Eilish, and rapper Travis Scott. The most popular songs were “Baby Shark”, “Dance Monkey” and “Savage Love”.
In addition to musicians and bloggers, the children looked for other famous personalities. The 45th US President Donald Trump was in the top of children’s searches, ahead of other stars such as actress Emma Watson or entrepreneur Elon Musk.
During this winter break, the children looked for “TikTok mashups”, certain TikTokers and “how to change the restricted modes on TikTok”. In addition, the most popular challenge was “try not to laugh.”
“The popularity of DIY shows that most children still love handmade things, and a passion for Gacha Life can facilitate the ability to tell stories and the ability to create cartoons. TikTok inspires children to shoot creative videos, while Korean pop stars teach dance moves through their videos. Today, children who don’t even know a world without video games, YouTube and messaging apps show that they know how to have fun regardless of the pandemic. We, as adults, should learn from them, “said Anna Larkina, an expert in web content analysis at Kaspersky.
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