According to Microsoft, it has started preparing a system that will allow developers to place ads in free 2 play games on Xbox platforms.
Thus, instead of paying him, the authors offer him advertising, as is the case in mobile games. Even here, not with videos that will interrupt the game, but, for example, in various accessories directly in the games. The ads would be, for example, on billboards in the middle of the game, skins or in inch elements.
Finally, billboards have long been popular on ingames, due to the hard-wired static development of the game before the release of the game, but in the mobile sphere, some games also have dynamic integration. Microsoft manages its own system.
At the same time, Microsoft does not want to interfere with ads, which is why it proceeds cautiously and creates a modest marketplace, where it lets go of selected characters and selected formats that do not disturb playability. At the same time, it will not be ads that identify users and target them.
At the same time, Microsoft does not meet the percentage of advertising, it wants the developers to get all the money from them. It could run in the third quarter.
Source: Sector.sk by www.sector.sk.
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