MG will now make it affordable to switch to an electric car

The original idea behind MG was to turn the classic sports car into an all-rounder with a price range where the dream car was actually attainable.

The relaunched MG takes the thinking further and disrupts the electric car market with its smart, well-equipped and affordable models, which make it possible for a new and wider target group to acquire an electric car.

The latest MG model, the MG4 is no exception – and with its innovative technology and the completely new electrically dedicated platform, it is a convincing exponent of MG’s future electric cars, which will also be built on MG’s new MSP platform (“Modular Scalable Platform”). .

In addition to an extremely attractive price, 7-year warranty, extensive standard equipment and a wide range of advanced technologies, the MG4 impresses with a comfortable suspension and sporty, engaging driving characteristics that make it fun to drive an electric car with another reference back to the classic MGs’ are.

MG4 Nordic Edition

MG Motor Denmark can now add another variant to the critically acclaimed MG4 Luxury. The all-new compact, fully electric hatchback, MG4 Electric, is now also offered in a Nordic Edition with a 51 kWh battery, 170 hp and a range of up to 350 km.

In addition, it differs from the Luxury model in terms of charging:

DC charge: 117 kW (5-80% 40 min.)

AC charge: 3.6 kW

The new Nordic Edition is still extremely well equipped. For just DKK 249,999, you get, among other things, LED daytime running lights, LED headlights, LED taillights, rear parking sensor, tinted windows, 16″ steel rims with caps, automatic air conditioning, heated front seats, heated steering wheel, Apple CarPlay & Android Auto, Bluetooth, iSmart Lite, 10.25″ infotainment screen, 7″ digital instrumentation, keyless entry, automatic start, option for V2L, lane change assistant (LCA), lane assistant (LKA), road lane assistant (LDW), queue assistant (TJA), speed assistant (SAS), intelligent high beam control (IHC), Automatic emergency braking (AEB) and adaptive cruise control (AEB).

MG now offers an MG4 Nordic Edition with a battery pack of 51 kWh, 170 hp and a range of up to 350 km for just DKK 249,999.

The model has its own front and rear light design. Unlike the Luxury model, it is fully colored as standard – and therefore does not have a black roof. It is also not possible to order a gray interior.

See all specifications here

Rumor has it that already in the first half of 2023, an MG4 performance model is on its way to the line-up in the compact C-segment.

Spacious cabin

With a length of 4,287 mm, a width of 1,836 mm and a height of only 1,504 mm, the 5-door hatchback fits perfectly into the competitive segment. The long wheelbase of 2,705 mm results in attractive proportions and plenty of space in the cabin – even for a family of five. The luggage compartment volume is 350/1,165 l.

The MG4 Nordic Edition, like the Luxury model, will be available in Pebble Black, Dover White, Medal Silver, Andes Grey, Diamond Red, Brighton Blue and FizzyOrange.

The generous cabin of the MG4 is deliberately minimalistic in design with an emphasis on important principles of simplicity, technology and quality. The cabin optimizes the available space with light, elegant instrument panels and controls and a careful finish. The fluid design of the center console creates more space and integrates useful functions. The double-spoke steering wheel can be adjusted in height and length. The steering wheel has a leather finish and is heated, as are both front seats. The front seats in the Nordic Edition are also 6-way and 4-way adjustable and the rear seats have the option of a practical 60:40 split.

The thinnest battery in its class and excellent electrical performance

The innovative “ONE PACK” battery forms the basis for the MG4 Electric model’s dynamic visual appearance. The horizontal arrangement of the battery cells gives the battery a height of just 110 mm, which makes it one of the thinnest batteries in the class – it is, for example, narrower than a Coke can – and provides optimal ceiling height in the cabin. The battery is part of the MSP platform developed for SAIC’s electric cars.

The intelligent and modular construction offers a wide range of advantages when it comes to flexibility, space utilization, safety and driving experience. The construction is scalable and fits wheelbases between 2,650-3,100 mm. It allows the design of different body components for different segments on the same platform – from hatchback and sedan models to SUVs, vans and even sports cars. The MG4 is the brand’s first car in Europe built on the MSP platform.

Excellent driving characteristics and optimal balance

With the rear engine and rear-wheel drive and a balanced weight distribution of 50:50, the MG4 offers exceptional driving characteristics. MG Motor uses a MacPherson front suspension on the MG4 and an advanced five-link independent suspension on the rear axle. In combination with electric power steering with double gear drive from Bosch, which quickly and precisely adapts the steering force to the car’s speed in real time – from light at low speed to heavier at higher speed – and three configurable settings (Light, Standard, Sport), the chassis provides direct and stable driving characteristics.

In urban driving, the MG4 is extremely agile and easy to maneuver thanks to a turning diameter of only 10.6 m. The Continental brake system with four disc brakes, which can be adjusted in three settings (Comfort, Normal and Sport), also ensures excellent braking properties. The electric motor can also brake the MG4 Electric and recover energy at different levels.

MG Pilot with adaptive cruise control and distance control, queue assistant and lane assistant as standard equipment

The MG4 Electric is equipped with a number of advanced driver assistance and safety systems. In addition to Forward Collision Warning (FCW) and Automatic Emergency Braking (AEB), it has Adaptive Cruise Control (ACC), Traffic Jam Assist (TJA), Lane Departure Warning (LDW) and Lane Keeping Assist (LKA) as standard equipment – ​​all under the MG Pilot moniker, which also provides some degree of autonomous driving. The equipment also includes Intelligent High Beam Assistant (IHC) and Speed ​​Warning (SAS) with road sign recognition.

High level of usability in everyday life and modern connectivity

The MG4 is extremely useful with plenty of room for five people and many storage options. The car’s battery can function as a mobile power supply (“Vehicle-to-Load”) and supply power to external devices such as e-bikes, smartphones and computers using an adapter cable (additional purchase). The MG4 has a 7” digital instrument cluster with important information and a floating 10.25” infotainment screen. It can be used to operate the MG iSMART Lite connectivity system, which also allows the connection of smartphones via Apple CarPlay and Android Auto, and the operation of the car’s driving profiles, air conditioning and charge management. The driving settings are selected electronically via a rotary switch on the floating center console.

Source: IT-Kanalen by

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