Mexx pays tribute to Amsterdam

The place where the love story began

A love story sealed with two kisses. That’s Mexx. The re-launch is a fact and the lifestyle brand is making a very nice comeback with a range of fashion, shoes, accessories and home essentials for the whole family. Mexx celebrates love and employs a vision in which the whole is more than the sum of its parts. With her AW21 collection, Mexx knows how to translate her red love thread to the place where it all started for founder Rattan Chadha; Amsterdam.

Rattan Chadha, founder of Mexx, merged the first letters of his men’s brand Mustache and women’s brand Emanuelle in 1986 and labeled this love with two kisses. Now, 35 years later, Mexx is back on the market, with an accessible collection for the whole family, where self-confidence, pride, strength and especially love are paramount. The diverse range of shoes, fashion, accessories, lounge and sportswear, perfume, eyewear and home essentials easily find its way into everyone’s wardrobe. For people who want to get the most out of life instead of striving for the perfect picture.

Mexx pays tribute to Amsterdam

Back to our roots

Founder Rattan Chadha managed to make his love story accessible to everyone with Mexx. With the AW21 collection, Mexx takes us to the city where this love story began 35 years ago, the Dutch capital where Rattan fell in love immediately; Amsterdam. This love formed the foundation for the autumn collection, in which four typical Amsterdam places predominate. “Stadspark Vondelpark”, “Het Rijksmuseum”, “De Hoxton” and “The streets of Amsterdam” served as great sources of inspiration and run like a red thread of love through the collection.

Mexx pays tribute to Amsterdam

Sexy comfort

Mexx conveys confidence, pride and strength, a message that proves to be more relevant than ever before. The world is changing every day and the future is unpredictable. Believing in yourself and being proud of who you are and what you do as an individual is perhaps the greatest strength of all. A current need to radiate strength in both a comfortable and a sexy way translates into a new so-called “sexy-comfort” trend. Logically, Mexx fully embraces this trend and is well represented in the collection, because self-confidence is the best outfit, right?

XX Mexx

Read more about Mexx on the brand page:

We proudly invite you to come and admire our Autumn Winter 2021 collection in one of our showrooms. Please contact [email protected]

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