“I was happy to dress Merav Michaeli,” says Dalit Tziporkin Harel (26 + 20), married +2 and owner of the fashion brand that bears the name of her youth. “We both love black and golf,” she laughs. “The latest collection is a bit like Apache, it has been circulating in my trachea for a while and is now bursting at the seams and is a product of recent influences. The prolonged sitting at home in sweatpants or pajamas created the desire to flip the house clothes and get really dressed, hence the models with More dramatic and still inflated with an emphasis on unique textural fabrics, the use of fleece and copro alongside cotton fabrics, ”explains Tsiporkin.
The Corona period caught her in a boom. Both the stores closed and so did Noaz Harel, her partner, who found himself at home every day. She decided to take advantage of both free time for the business and finally deal with setting up an online store – “I’m still in the process of learning and growing because it requires changes like increasing production volumes, more frequent photos and more, but for me Corona has created a new opportunity and just starting.”
She grew up in Kiryat Haim in a creative home alongside her mother “the most talented in the world who sewed for herself and later also for me, haute couture clothes, jackets that were as beautiful on the inside as on the outside, levels of finish and precision down to the smallest detail,” “I would accompany her to the fabric store in Rasko, we would caress the fabrics debating the combinations buying matching yarns and coming home excited for the next step. I loved the unwritten language I understood it and enjoyed copying the cuts to the fabric and finally A symmetry without finishes. When you think about it is not very different from what I produce for my collections today. The beloved Sasson Kedem always tells me that I did not choose to design fashion – I was born into fashion.
I consider myself a minimalist. I can produce a classic item but it will always have a twist, my personal, there will always be slightly sculptural, three-dimensional or asymmetrical items and items have more than one way to wear them. These have been some of the hallmarks of the brand. The quality of the fabrics, the textures and the feel of the fabric on the body are very important. The main motive is my passion. Today I turn and can characterize that women who wear me are women with a high awareness of themselves and their needs have intelligence and sophistication in them are accurate. An example of such a client is Scout Grant, whom I first met at one of the fairs when she was wearing clothes and later she also came to my house. She knew exactly what she wanted from the garment, what connected her to it and where she would wear it, that’s the level of awareness I was talking about. “
The Tziporkin brand was established in 2010 at the same time as the closure of its previous brand D and A. “We closed the beautiful store in Dizengoff and set up CIPORKIN. I returned home and found myself with goods, no study and a limited time from The same from two gardens.Bold most of the day not found and with a little help from a mother who lives in the Krayot left me with all the burden of housekeeping and running the independent business alone.It took a crazy jingle, it was not easy and in hindsight I have no idea how I managed it, But it was a choice – I enjoyed the boys so much and preferred to downshift the business, however I learned to plan my time effectively to take advantage of every moment and continued to produce collections. Customers from all over the country came to me and measured clothes in my bedroom. Everything became more intimate and friendly, I got lots “Support and encouragement from the customers, it always gave me back the motivation and belief in myself in difficult moments to continue and not give up. Today when the children are grown and time is managed efficiently I can say that I enjoy my independence” she concludes.
price range: NIS 450-1200
Available at Studio – Tel Hai 10 Tel Aviv and selected boutiques. Phone: 0525-212177
And of course, at the Code Smurf Fair which takes place this weekend at the Dubnov Gallery, 8 Dubnov Tel Aviv
There will be 25 Israeli fashion designers with a news collection that will sell at a 10% discount and collections from previous seasons starting at a 50% discount. Thursday 6.5 from 17: 00-22: 00, Friday 7.5 from 10: 00-18: 00, Saturday 8.5 from 10: 00-20: 00.
Admission to the fair: NIS 15.
Source: Maariv.co.il – אופנה by www.maariv.co.il.
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