Spotify has a new function that should make it easier to listen to music together, but do you want to merge algorithmically for that?
Listening to music together with Spotify Blend
Because people spent a lot more time at home together in the past year, it was a lot more difficult to protect your personal algorithms. Services like Netflix and Spotify form around you like a soft mattress, making it feel like they were made for you.
But if you spend more time together, you watch Netflix more often on one account or listen to Spotify through smart speakers that anyone can activate. Then that carefully composed algorithm obscures the taste of your partner or family. Your mattress also adapts to others, so that it is no longer completely comfortable.
Or you just have to be lucky that you have exactly the same taste in music. Luckily my boyfriend and I have enough music in common, but also a whole lot not. Spotify now has a solution for that: Spotify Blend.
Romantic or disturbing
The idea is that you invite someone else with a Spotify account to create a Blend with you. A dynamic playlist is then created that combines your two music tastes. It contains songs that you both listen to, but also songs that one of the two regularly plays.
For example, if we are driving somewhere by car, in practice this playlist ensures that we roughly take turns playing a song that we like, with songs in between that we both enjoy. That works great, but it may also cause us to slowly merge algorithmically.
Because if we play this playlist more and more, we also play each other’s songs more often. Then the algorithm thinks we like those songs and adjusts our individual playlists accordingly, pushing us more and more towards each other and becoming one. Sounds romantic, but of course I also want to keep my deeply personal algorithm that has been carefully built up over many years.
Nevertheless, Spotify Blend is still a success. What is less good is a new push from Spotify to mean something on social media. At the end of the year, Spotify Wrapped is always a fun way to see how your year was in music. These lists and statistics are shared extremely often on social media and Spotify wants such success more often.
That’s why an ‘Only you in-app experience’ was released at the same time as Spotify Blend. Artists, songs and podcasts that you listen to that make you different from the rest are placed in a kind of Wrapped overview.
Now I can say a lot about it, but the lyrics really speak for themselves: “It’s really something for you to go from Regina Spektor to Dua Lipa. Rules? There are none.” What a rebel I am.
“Going from wellness to Irish rock and to Candy pop is really something for you.” Genres I’ve literally never heard of. “Playing PAIN from King Princess in the morning is really typical for you.” Pain in the morning is really my thing.
If this has to be the pinnacle of the Spotify algorithm then let’s merge.
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