In an automotive industry forum, the CEO of Mercedes-Benz made it clear that they have yet to discuss the inclusion of the new generation of CarPlay in their cars.
Apple unveiled big teasers on the next generation of CarPlay at WWDC 2022, an experience that looks perfect but may not be to everyone’s liking. This is the case of the CEO of Mercedes-Benz, Ola Källenius.
Mercedes-Benz is not very sure to include CarPlay in its cars
In a discussion about the future of the automotive industry where Apple’s dedicated car system was discussed (via Decoder Podcast), the CEO spoke out when asked if he was going to allow a mobile phone to connect to take over the car interface. The answer focused on the fact that Mercedes already has its own digital interface with which you can start the car, among other gadgets or electronic devices.
“I don’t think you can rip a part out of it and just say: here’s an island sitting on its own.” The latter regarding the reference that Apple CarPlay will be able to give a new face to the system integrated in cars of different brands (and boy, can they copy it). What the CEO of Mercedes-Benz does not want is that all the functions of the car are covered with respect to CarPlay. He closed the topic by indicating that if you want a consistent experience in your cars, you have to join the ecosystem of your brand.
He does not give in to pressure, insists that he talk to Apple about the issue
On the podcast, host Nilay Patel kept insisting on having a deeper answer from Källenius. He justifies that they have a good relationship with Apple, it is only natural that the Mercedes-Benz logo should have appeared at the WWDC presentation. Except that Mercedes is going to have a discussion with Apple on the subject with the aim of preserving the experience that the brand provides to its customers.
What is very clear to us is that both Apple and Mercedes-Benz are not on the same channel. They have very different expectations of their own system and of the union they already have. The problem is that making an announcement guaranteeing that the German car brand will be part of it’s a pretty strong commitment so that in the end it won’t end up being part of the next generation of CarPlay.
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Source: iPadizate by ipadizate.com.
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