Mercedes-Benz plans to present a new business group in September, which will consist of AMG, Maybach and G-Class. The move will be announced at the Munich Motor Show.
In this way, Mercedes will reduce marketing costs, which is part of the plan of director Ole Kalenius to increase productivity and profitability, with a focus on the highest possible profit margin. The new business group is expected to be led by AMG chief Philip Schimmer.
AMG is Mercedes ’high-performance car division, Maybach is a rival to Rolls-Royce and Bentley, and the G-Class offering consists only of luxury vehicles ready for off-road driving.
“Strengthening our brands is an important pillar in Mercedes-Benz’s strategy. “We will not only preserve independence, strong identities and evolve the corporate culture of individual brands, but we will further expand and sharpen them,” a spokesman for the German company told the European edition of Automotive News.
The spokesman said that the process of designing and evaluating potentials in various areas is underway.
It is unknown at this time what the structure of the new group will look like formally. Sources from the company said that for now, it is not planned to separate this group into an independent business entity.
The reorganization will follow at a time when Mercedes-AMG is introducing its first electrified model this year. The new hybrid drivetrain is a derivative of the Mercedes-AMG Petronas F1 race car.
Source: Nacionalna Klasa by www.nacionalnaklasa.com.
*The article has been translated based on the content of Nacionalna Klasa by www.nacionalnaklasa.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!