Mercator’s witty campaign in the midst of the pre-election period in Slovenia

In the midst of the election campaign in Slovenia, political posters and their graffiti are currently predominant on the streets, which is characteristic of the election period.

Mercator’s posters for the entertaining culinary show Little Chef of Slovenia, which call for voting for little chefs and their schools, designed somewhat differently and created according to the laws of pre-election communications, are seen on the streets these days and humorously call for vandalism. And it really happened.

Slogans spray-painted on posters playfully play with chewed-up political slogans. They do not want to repeat them, but they are convinced in Mercator that the citizens will find similarities on their own and remember some slogans of domestic political whipped cream.

A series of mutilated posters for the Little Head of Slovenia project makes good use of the pre-election period when everyone is fighting for the votes of voters. Justified because young chefs are also fighting for their votes in order to collect 30,000 euros of Mercator awards for school projects for their schools this year as well.

Source: Marketing Mreža by

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