MeMo2 and New Growth Strategies will work closely together at a strategic level, they announced this morning.
MeMo2, recently a subsidiary of Kantar, will integrate its measurement technology into the services of New Growth Strategies. This TBWA portfolio company provides strategic media advice to the larger brands. It is important that brands can establish the development of the results transparently. MeMo2 now takes care of that measuring part.
The two companies regularly run into each other at shared customers. Recently, a new product was jointly developed to determine the relevance and value of brands in a short-cycle, factual and transparent way.
With smart technology, including the THX app, consumer behavior and brand developments are measured daily and the brands and researchers can see which factors within media and marketing exert the most influence on this. That makes branding a more data-driven process.
Photo: Colton Vond (cc)
Source: Nieuws – Emerce by www.emerce.nl.
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