Mediaset España ends September as the leading group in the commercial target and with the greatest affinity among young audiences


  • With a 26% share in total individuals, it grew to 27.9% in commercial target, 1.7 points behind its competitor (26.2%), after surpassing it in the central public: young people between 13 and 24 years old with 28.8%, 4.4 points more than the 24.4% of Atresmedia; 25-44 years old with 29.4% compared to 25.8% in Atresmedia and 45-54 years old (29.6% vs. 25.7%).

  • Telecinco (12.1%) also ended September as the television most watched by the qualitative public for the 49th consecutive month with 12.7%, achieving the largest increase among all televisions compared to August (+1.3 points). It surpasses Antena 3 in said parameter by 1.3 points (11.4%).

  • Cuatro once again surpasses La Sexta in prime time (5.5% vs. 5%) and commercial target in prime time (6.6% vs. 5.7%), while the thematic channels of Mediaset España ( 9%) are once again the most viewed, with Energy (2.6%), FDF (2.4%) and Divinity (2.3%) in the lead for the third consecutive month.

Mediaset España has inaugurated the new television course with a privileged tune with young people and qualitative audiences with the greatest commercial demand. For the sixth consecutive month, the group has been the first choice in target commercial with 27.9% of sharealmost 2 points more than its average in total individuals (26%), thus showing a positive conversion towards the profiles that make up the core target of advertisers’ campaigns, compared to the negative conversion registered by its immediate competitor, which with 26.9% in September, drops to 26.2% in target commercial.

This fact lies one more month in the difference in target audiences of one and another group. Mediaset España has once again positioned itself as the most watched by viewers under 54 years of agewith leadership among young people from 13 to 24 years old with a 28.8% of share, 4.4 points more than Atresmedia (24.4%); of 25-44 years with 29.4% compared to 25.8% for Atresmedia and 45-54 years (29.6% vs. 25.7%), compared to the affinity of its immediate competitor with the public over 65 years of age and older.

Telecinco, 49 months of leadership in target commercial

The victory has contributed to the good positioning of Mediaset España with a majority weight of Telecinco in the qualitative audience with a 12.7% commercial target in September, achieving the largest increase among all television channels compared to August (+1.3 points). It surpasses Antena 3 (11.4%) in said parameter by 1.3 points. The channel has shown a new positive conversion compared to its figure for total viewers (12.1%), compared to the negative conversion of its immediate competitor, which is imposed in target business for 49 consecutive months.

Cuatro, for its part, closed September with a 4.9% audience share, an increase of 1 point in target commercial (5.9%). In prime timehas been located for the third consecutive month ahead of the Sixth (5.5% vs. 5%), which is also higher in the target of the strip with 6.6%, compared to 5.7% of this one.

Energy, FDF and Divinity repeat podium among the themes and Boing stands again as child leader

Mediaset España kicks off the season with the inertia acquired by its thematic channels at the end of the previous television year. With an accumulated 9%, the group has been the leader of the thematic ones compared to 7% of Atresmedia, reaching 101 months of hegemony with Energy, FDF and Divinity as the most watched.

With 2.6%, Energy has crowned the ranking for the second consecutive month compared to 1.7% for Atreseries, which is also imposed on target commercial with an upward figure of 2.8%, compared to the decrease to 1.6% of its immediate competitor.

He followed in second position Fiction Factory with 2.4% in total individuals, 6 tenths more than Neox (1.8%). FDF is the fourth most watched television channel by young people between 13 and 24 years old, where it climbs to 6.1% of share. Its excellent composition of audiences has allowed the channel to position itself first in the ranking of target commercial among thematic ones with 2.9% of screen share compared to 2.7% for Neox.

Divinitymeanwhile, closed September in third place with 2.3% of sharecompared to 2.2% of Nova, which is also imposed in target commercial with 1.9% over the 1.7% of its competitor among women’s themes. Among women aged 16-44, Divinity grows to 2.6%.

LikewiseBoing has closed september as thematic leader of the children’s audience with a 10,6% in children from 4 to 12 years old, 1.7 points behind Clan TV (8.9%) and 3.1 points ahead of Disney Channel (7.5%). In total viewers, Mediaset España’s children’s channel obtained 0.9% compared to 0.7% for Disney Channel.

BeMad, the channel with more than Mediaset España owns compared to Atresmedia, closed the month with a 0.9% of share and 1.1% in men aged 16 to 44, their best monthly record since February 2021.


Source: Cuatro – Noticias de última hora, deportes, programas y series by www.mediaset.es.

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