Mediapro and Unicorn Content lead television premieres in 2021

In hours of fiction premiered, Diagonal Tv leads with ‘Amar es para siempre’, and in entertainment, the podium is for Unicorn Content thanks to ‘The AR program’ and ‘Cuatro al día’.

Mediapro is the production company with the most hours of free-to-air television premieres in Spain. This is indicated by the study prepared by GECA, which concludes that a 8,6% of the hours broadcast in 2021 (3,138 hours) correspond to this production company. Mediapro It has had premieres both in entertainment formats and in fiction and non-fiction series, as well as sports programs. Follows closely Unicorn Content, with 8.2% (3,106 hours) and between both they add more than six thousand hours of emission.

Of the five production companies that lead the year in unpublished broadcast hours, only Mediapro grew by almost three points more than in 2020 (+2.9). This is due in part to the daily format of Catch Me If You Can in the different regional channels.

Analyzing both premieres and rebroadcasts, Mediapro (6,3%) snatches the first place in the annual ranking Paper mills (5.5%), increasing its television production 1.7 points compared to the previous year. They complete the top 5, Collusion (5,5%), Unicorn (4.8%) and Globomedia (3,8%).

By genres, Love is forever, from Diagonal Tv, is a leader in fiction released on television, followed by Plane to Plane. The series premiere of lives, with a total of 200 hours broadcast, propels Bambú and Mascaretfilms to third and fourth place in the ranking, respectively.

Adding the rebroadcasts, Collusion dominates over all other producers with a broad advantage mainly due to the reruns of La que se avecina. Globomedia and Plano a Plano complete the top 3 Y, Miramón Mendi, with 857 hours of broadcast, sneaks into fourth place only with the reruns of There is no one living here.

In entertainment, Unicorn Content leads the ranking thanks to its daily offer, with The AR program in Telecinco and Four a day in Four. They are followed by La Fábrica de la Tele, Mediapro, IndaloYmedia and Globomedia.

One more time, if we add the reruns to the opening hours, they change the positions in the top 5. Paper mills would reach first place of the total entertainment with more than four thousand hours produced. The reruns of his popular shows Street Y Stray travelers in Cuatro and the thematic channels of Mediaset España have given it that impulse.

Planet Calleja Y Flying I go, from Zanskar Producciones, enter the ranking of the top five production companies with the most television hours in entertainment with almost 2,000 hours and 3.8% of the total.

Relevant uploads of the production companies Zanskar Producciones and Plano a Plano

If we compare the data from 2021 with that of the previous year, very relevant increases are observed, such as, precisely, that of Zanskar Productions. This production company increases 155% of your hours broadcast in 2020 thanks to the repetitions of Planet Calleja Y Flying I go and BeMad. Plane by plane also experienced growth, in this case of 173%, due to repetitions of Down there, in Atreseries.

Go up too Mouth-Mouth (+100%), by the repetitions of The commissioner, in Energy and Bad fleas, and BeMad; Digytal Audiovisuales (+ 51%), that it has risen to 11th place in the ranking; Mediapro (+48%), due to its different adaptations of Catch me if you can in the regional channels and its sports news spaces The chiringuito de jugones Y The Golazo; Tex45 (+ 25%), with a single production, the summer version on TVG of Who walks there? Y Txacoli Gorri (+ 21%), with the reruns of Basques around the world and editing The best of Basques around the world, and ETB2.

The report GECA it also analyzes the data by audiovisual groups. Leading the ranking is The Mediapro Studio, whose contents suppose 13.8% of the hours of television broadcast in free-to-air in 2021. It is followed by the Banijay group, with 5.2% of the total hours broadcast. Vocento (4.4%), Secuoya (1.7%) and Buendía (1.7%) complete the Top 5.

Record of hours in both external and own production

Delegated production, the one that the channel acquires from national external production companies, is the one that has grown the most in 2021. Its hours have increased by 2.8% compared to the previous year, reaching its maximum in the last decade (71,682 hours).

Own production, the one produced by the channel itself, continues its growth for the fifth consecutive year and also reaches its maximum hours in the last decade (84,514 hours), with a slight increase compared to 2020.

Television production by type and channel

The Mediaset group issues the highest percentage of delegated production. Telecinco stands out: 81% of its grid is outsourced production. The channels of the Atresmedia and La1 group are more committed to their own production, with La2 being the channel with the highest percentage of international production on its grid.

Among the autonomous regions, ETB2 stands out, with 63% of its production in the hands of external producers. They are followed by TVG, Telemadrid and Aragón TV with more than 40%. Regarding own production, La 7TV Región de Murcia (79%) and TV3 (68%) lead.

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Source: Marketing Directo by

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