McFly and Carlito quickly became staples of French YouTube. With 6.23 million subscribers, each of their videos causes strong emotions in those who love them, and long sighs in those who hate them every time they appear in Youtube’s Trending tab. After their last video, it is not likely to get better.
McFly and Carlito: a sponsor going badly
In the world of YouTube and cinema, making product placements is neither a good nor a bad thing. It’s neutral. This allows videographers to support their channel without going through the often capricious monetization of the platform. But it happens however that certain product placements have more or less their place depending on where they are.
Currently, these are YouTubers McFly and Carlito who pay the price. Their last video “MARIO CARTE BLEUE FEAT JOYCA” aroused a lot of emotions, and not necessarily in a good way. Indeed, the sponsor here is none other thanan online bank, whose service presented is a bank card for 13-17 year olds.
“Is it moral to sell a bank to teenagers?”
It didn’t take long for the first negative comments appear below the video. These were quickly removed, but the controversy is already there. Some see it only as a trivial product placement and believe that between 13 and 17 years old, young people are mature enough to know what to do with their money :
“No child will become a customer of a bank without the consent of his parents, must stop, it is not a sponso that will change much.“Others wonder if this is moral.”Next sponso with Marlboro maybe?“On social networks, in particular Twitter, the fans did not hesitate to express their point of view on the situation.
the sponso on the last video of mcfly and carlito I am very uncomfortableFebruary 10, 2021
It’s not very dangerous that Mcfly and Carlito are sponsoring blue cards for 13-17 year olds ????February 7, 2021
It limits the product placement of the last video of Mcfly and carlito, from where you offer a bank to minors ??February 12, 2021
“Here is a means of payment for you our mostly minor audience, so you will have a means of payment to make donations to us on twitch lol”February 10, 2021
A video and product placement that divides, but in the video McFly clarifies that it requires parental consent to be used. The two YouTubers have not yet spoken on this subject.
Source: Hitek : actualité geek et tests high tech by hitek.fr.
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