McDonald’s withdraws McPicanha from the market after criticism – Meios & Publicidade

By Meios & Publicidade on April 29, 2022

McDonald’s decided to withdraw the new McPicanha from the offer in Brazil, after the controversy broke out that Picanha Cheddar Bacon and Picanha Salada Bacon did not contain picanha meat in the hamburger’s composition, but only picanha-flavored sauce.

“We apologize if the name chosen raised doubts and inform you that we are evaluating the next steps”, said the brand in a statement. “We clarify that the newly launched platform called Novos McPicanha was named precisely to provide a new experience to the consumer with the exclusive picanha-flavored sauce, a new presentation and a different hamburger in composition and size (100% beef, produced with a blend of selected cuts and in the largest size currently offered by the chain)”, adds the same statement.

This Thursday, the Consumer Protection and Defense Foundation required the brand to present the nutritional table of the ingredients of the new products and to clarify whether the advertising campaign contained the correct information about McPicanha. The National Advertising Self-Regulation Council (Conar) also opened a process to analyze whether the campaign disrespected any of the articles in the advertising code of ethics.

The new flavors of the McPicanha line were launched with an advertising campaign that took advantage of the 2022 edition of Big Brother Brasil, highlights the specialized newspaper Meio e Mensagem. In an action carried out in the house itself, competitors can try the new hamburgers. The footage shot gave rise to an advertisement that was released in the second week of April.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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