McCann Worldgroup Romania promotes Ionela Buta and Cătălin Dobre to the position of Co-CEO of the company

McCann Worldgroup Romania announced today the promotion of Ionela Buta – the current Chief Operations Officer and Cătălin Dobre – the current Chief Creative Officer – to the positions of Co-CEO.

This new partnership marks a new stage in the company’s history, laying the foundations of a unique collaboration between Creativity and Business to carry forward the successful history of a Romanian company.

Ionela and Cătălin started their careers in McCann Worldgroup Romania 10 and 20 years ago respectively, the experience gained during this period bringing them numerous successes in terms of business and creative leadership.

The promotion of the two comes in the context of the end of the CEO mandate of Sagit Tzur Lahav, who led the communication group for 13 years, of which four were in the position of COO and nine in the position of CEO.

Under the leadership of Sagit Tzur Lahav, McCann Worldgroup Romania has accumulated the richest track record of local, regional and global awards in Romania and in Central and Eastern Europe, obtaining a record 39 awards, in 10 consecutive years, at the most important Global Festival of Creativity, Cannes Lions.

McCann Worldgroup Romania was named Agency Of The Year 5 times at the most important creative festival in Central and Eastern Europe – Golden Drum.

Currently, the communication group has in its portfolio some of the biggest clients on the local market, including long-term partnerships with Vodafone, KFC, Dedeman, Dorna, Kandia being over time the regional creative and business hub for Mastercard, Coca-Cola, Beko or Microsoft.

“McCann Romania has become a hub for talented people in the industry and not only that, a hub for Creative Excellence, but at the same time keeping its entrepreneurial spirit, responding to the needs of local clients and at the same time expanding to international markets, proving that we can does global business, from home, from Bucharest.

Today we are creating a new leadership model, with determination, ambition and trust in the potential of the company and people, by promoting Ionela and Cătălin to the position of Co-CEO we are putting McCann people first because we believe in them, in people’s talent McCann.

I wish them much success, I know they will work perfectly together. I am grateful for the opportunity to have been part of this family and for the privilege to have played a role in the company’s successful history”, said Sagit Tzur-Lahav.

“Thank you, Sagit, for a decade of collaboration!

The most beautiful changes and important moments in the history of McCann happened with Sagit as CEO.

Now we focus on the new generation, who grew up in McCann and contributed every day to strengthening the agency brand in the eyes of the industry, clients and the team.

Cătălin and Ionela have grown and influenced the internal culture and I firmly believe that they will continue to do so.” stated Bogdan EnoiuGeneral Manager of the McCann Group.

“When I joined MRM agency, 10 years ago, my goal was to strengthen MRM’s reputation and digital business. Today MRM is one of the strongest agencies in Romania, 5 times recognized as the Digital Agency of the Year, with significant business growth.

I am ready to continue what Sagit started and I am extremely happy to work with two people I admire a lot: Bogdan Enoiu and Cătălin Dobre, focusing on the mission of connecting business and creativity and strengthening our on the local market,” he declares Ionela Butathe agency’s new co-CEO.

“Creativity is more than a department, creation is not only done in creation.

Creativity guides us in everything we do. From how we redefine our internal processes, to how we adapt our creative product, to how we work with our clients.

The position of co-CEO, which is in addition to my role as Chief Creative Officer, will help me and Ionela to carry forward a culture that merges the business side with the creative side in a unique way. A way that challenges the conventions we know about agencies.” declare Catalin Dobrethe new co-CEO of the communications group.

McCann Worldgroup Romania has long partnership relations with some of the most important companies on the market: Coca-Cola, Vodafone, Dedeman, KFC, L’Oréal, MasterCard Europe, Unilever. McCann Bucharest and MRM Romania are part of the McCann WorldGroup Romania communication group. Internationally, it is part of McCann WorldGroup – one of the strongest advertising networks with offices in 205 cities in 132 countries.

Source: IQads by

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