According to The Good Report, the world’s only ranking of the best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues, McCann Belgrade is ranked 17th among the world’s top 25 most successful agencies. The “Thank you, doctors” campaign, which has been a symbol of gratitude and support for health workers for the past year, stood out in 12th place on the list of TOP 40 campaigns that promote good.
“We are very proud that McCann Belgrade is recognized by world experts and the media as a team whose philosophy of sustainable creativity gives strength and potential to many projects and ideas. We are especially pleased with the reach and reactions achieved by the Thank You, Doctors campaign, because at its core is our commitment to the goals of sustainable development and wider social significance, “said Jelena Jazić, Director of McCann Belgrade.
According to this ranking, McCann Worldwide is on the 4th place in the world agency networks that promote good, thanks, among other things, to the success of the Thank you, doctors campaign.
Jana Savić Rastovac, Executive Creative Director of McCann Belgrade, adds: “Since the proclamation of the pandemic, we have been trying to find additional meaning and strength in our work, and the strength of our creativity is able to light the way even in the most challenging times. and more important than ourselves. I am very proud of our team that does not give up with ideas, motivation and enthusiasm. “
The Good Report is a unique global ranking list (created in collaboration with WARC Rankings) of the best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
You can find a ranking list of all agencies and campaigns at the link The Good Report.
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Source: PORTAL by marketingmreza.rs.
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