Maybe the Nothing marketing strategy, too

Nothing. Carl Pei hasn’t said anything specific about Nothing yet, but he does so with reassuring frequency.


After Carl Pei left OnePlust, he introduced Nothing, which, true to its name for the time being, showed nothing. In principle, the first product arrives in the summer in the form of a wireless earphone, but there are no specifics about it either. Nothing seems to be not only the name of the brand, but also the marketing strategy itself. So far, it has worked quite well.

Carl Pei probably wants to perfect the nothing concept, today’s statement has just as much substantive information value. It was revealed yesterday that Nothing officially acquired Essential in early January, which Carl Pei confirmed on Twitter today. Although, after registration with the UK Patent Office, it is not as if anyone has questioned the fact of the acquisition. Then he added it to the present moment nothing cannot share their plans for Essential. We look forward to seeing you tomorrow what not we will find out about the latest startup.

Source: Hírek és cikkek – Mobilarena by

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