In the middle of next year (in our region in 2024), the HBO Max streaming service under the auspices of Warner Bros. Discovery will be renewed both in terms of content and technology, announced David Zaslav, head of publishing, in August. HBO Max and the Discovery+ SVOD platform, which also belongs to the publisher, will be kneaded and merged in terms of both content and technology, and the new service will be primarily based on the foundations of Discovery+.
Instead of the original name launched in May 2020, the result of the merger of HBO Max and Discovery+ could be a platform called simply “Max”, according to CNBC according to. Although the paper notes that this is not yet the final decision, as lawyers are considering other possible names, the project’s internal codename is “BEAM”. “Max” seems likely because Warner Bros. Discovery wants to merge HBO’s service so that it does not overshadow Discovery, DC Comics, among others. and Warner Bros. content offerings.
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According to the newspaper’s sources, the new platform can organize the videos belonging to each brand into different hubs on its interface, similar to Disney Plus, for example, at Disney, you can browse separately for various series and films related to Disney, Marvel, Star Wars, and Pixar. for example, the HBO, Discovery, DC Comics hubs on “Max” can help you find your way around.
The new platform may change a lot in terms of content and technology compared to the current service, as the world’s third largest online subscription streaming provider based on the number of subscribers tries to maintain its competitiveness in increasingly tough conditions. There is no news yet about the pricing of the service.
The stagnant water surrounding HBO Max was stirred up by the new management almost immediately following the closing of the Warner Bros. Discovery acquisition. The management quickly made drastic decisions regarding the content offering, which caused a lot of trouble in the Hungarian market after several popular domestic productions disappeared from the platform. Among other things, the series Besúgó and the third season of the Golden Life series fell victim to the international curtailment of content. According to Zaslav’s statement at the end of the summer, no further, similarly drastic changes are expected for the content offer.
Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.
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