coverage in # Inspirational21 registers 2,698,129 potential impacts on the blue bird social network under the hashtag # Inspirational21.

The last edition of the Inspirational Awards, the prestigious awards from IAB Spain that recognize the most inspiring projects and companies for the communication and advertising sector in digital environments.

During four days, the Inspirational’21 have given the industry presentations and round tables by the hand of leading professionals from whom has been echoed on your portal and social networks. This work in the conferences and the awards ceremony has been rewarded with the figures achieved by our medium on Twitter. According to data from Tweet Binder, @mkdirecto is the medium that has achieved the most potential impacts, 2.698.129 million, under the hashtag # Inspirational21.

After appears in the ranking Javier Piedrahita, CEO & Founder of the medium, with 411,196 potential impacts on the blue bird social network.

The Inspirational 2021 Awards have recognized the work done by FCB & FiRe for Netflix & PlayStation in the campaign «Unboxing Ibai», starring the trendy streamer. In addition, FCB & FiRe has won the Agency of the Year award and Netflix the Advertiser of the Year award. Discover the complete list of Inspirational’21 honors here.

A week of inspiring presentations

During Inspirational21 week, we were able to listen to professionals such as Sylvain Weill, Managing Director of Accenture Interactive, who spoke about the main challenges to build the foundations of a brand in e-commerce, and Sara Pastor, Sales Director Spain of Twitch, who moderated a round table with the creators Paracetamor, Outconsumer y Menostrece in which they delved into the key (and logical) foundations to succeed on the platform.

The latest edition of # Inspirational21 was held under the slogan “Open to Openness” and featured “Itineraries”, a new experience developed by IAB Spain and Havas Media Group with the aim of guide attendees in the selection of papers grouped under a common common thread and that have been developed in the different thematic rooms.

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Source: Marketing Directo by

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