Marketing has a key impact on business results!

On the occasion of the award Mark Awards recognition, we talked to the jury members about why it is important to point out experts from companies. Iva Đurković, Managing Director, LUNA TBWA Belgrade and OMD Media she said…

Why is it important to highlight experts from companies and to what extent their work contributes to market development?
We live in a time when marketing as a discipline is often underestimated in various ways. From places in the decision-making chain to financial investments. And marketing is the discipline that has a key impact on business results. It is very important to point out the marketers who in this complex and challenging time manage to contribute to the good business results of the brands they work for with their professional and personal efforts. Their efforts and results should be emphasized in order to articulate the importance of marketing and marketing communications in our market more clearly.

As a member of the jury, what will be the key criteria for judging the nominees and what will you pay attention to?
Clear strategy, quality of implementation, achieved results. The way in which specific marketing moves correspond to the brand’s position in the market and the ambition where the brand should go next, as well as the impact on the wider community.

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Source: PORTAL by

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