Marketing experts not only affect businesses, but change our market!

On the occasion of the award Mark Awards recognition, we talked to the jury members about why it is important to point out experts from companies. Aleksandra Đurđević, CEO, Delta Auto Group & Vice President, Delta Holding she said…

Why is it important to highlight marketing and communication experts from companies and to what extent does their work contribute to market development?
If we pay attention, we will notice that firms and companies whose businesses are not doing well or are ‘struggling’ with their products or services, usually do not have strong marketing and communications sectors. On the other hand, the companies that are strong here have people who use their energy and ideas to drive entire sectors and the business itself. Such people, with their creativity and intelligence, not only influence the businesses in which they are, but also change our market and atmosphere, and it is important that we support them to continue working with as much freedom as possible.

As a member of the jury, what will be the key criteria for judging the nominees and what will you pay attention to?
The focus will be on what the overall impact is on the brand or company, as well as how much innovation there has been in approach and modern tools. Everything gravitates around the idea, but the effect and the result are also important. Ideas in business are approached from different angles and perspectives. When it is excellent in many dimensions, that is what makes their creators geniuses.

Nominations for Mark Awards were opened today, July 20. by midnight, and more information is available on the site

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