Mariah Carey launches a Christmas menu with McDonald’s

All Mariah Carey wants this holiday season is for us to try her personalized McDonald’s Christmas menu.

As soon as Christmas begins to appear, «All I want for Christmas is you» it begins to resonate in any establishment, but also in our brains. This hymn sung by Mariah Carey It has become one of the symbols of the Christmas season. This year, the singer wanted to make a gift to her followers and consumers of McDonald’s with a special menu.

«The Mariah Menu» is the name of the series of the undisputed queen of Christmas, which brings 12 days of offers. However, it is not the typical menu, since the fast food firm has gone a step further to offer a new offer that consists in that from December 13 there will be a featured item every day through the application of the brand for a limited time.

“Mariah goes with the holidays like ketchup with fries, so we couldn’t think of a better partner to help us celebrate the next season,” he says. Jennifer Healan, McDonald’s vice president of marketing, brand content and engagement in the United States, in a statement. “Like McDonald’s gathers people around the table with their favorite orders, Mariah’s music connects us all during this time of year«, Continues explaining.

Mariah Carey’s Christmas miracle comes from the hand of McDonald’s

To announce the new partnership, the company has released a 42-second video created by Wieden+Kennedy Nueva York y The Narrative Group. The audiovisual piece shows Carey herself wearing an elegant red dress to explain how it works.

“Every day, for 12 days in a row, we give you a Mariah menu item, exclusively in the McDonald’s app, when you spend a dollar or more,” the artist shares as she displays a series of menu staples. Each product will come in a specially designed container alongside Carey to help fans get into the holiday spirit.

When the date of the association’s official debut approaches, the brand will launch a full television spot. “Some of my favorite memories with my children are our family trips to McDonald’s, and of course everyone has their favorite menu. Mine is the cheeseburger and I order it with extra pickles, ”says Mariah. «Match some of our favorite foods with my favorite season of all time is a Christmas wish come true, “he says.

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Source: Marketing Directo by

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