I have been observing the smartphone market for many years and I happened to find quite non-standard promotional offers that were to encourage the purchase of a given smartphone. The flagship example is the LG G7 ThinQ, to which you could get a 43-inch TV. People from the Play network could count on it for free.
For other operators, the 24-inch monitor was free, and the free sale of & hairsp; – & hairsp; a remote controlled star wars robot. I remember very well that this promotion caused quite a stir on the market, although most people were rather joking about it.
New smartphone = expensive freebies
LG is a great example at the beginning, because the devices of this brand were known for quickly depreciating in value and quite substantial bonuses during premieres. In defense of Koreans, it is worth mentioning that Xiaomi & hairsp; – & hairsp; which has always been praised for low prices & hairsp; – & hairsp; also made a similar promotion. At the premiere of the Xiaomi Mi 10 8/256 GB Twilight Gray (only this variant), you got a 32-inch TV for free.
With many premieres, the pre-sale product is headphones and here Sony stands out in my opinion. The Japanese brand quite often added its flagship products to the top Xperia. Samsung also had such actions, so this is nothing new. There were also promotions, where by buying one device, you got the other for a symbolic zloty (eg OPPO A73).
I must mention at this point that a regular practice was also to insure the device or its screen. Theoretically, this is the least valuable add-on, but unfortunately, it can be much more useful than headphones or a TV set.
This approach is, in my opinion, quite an interesting procedure, but at the same time it shows that these devices are often sold with a huge margin. If it pays off for the company to add 1/3 of the price for free at the start, it means that the amount for the phone could be lower. This was almost always clearly visible in the case of LG, because often after a few months the flagship products cost a fraction of the original amount.
Take to premiere = pay less
This is definitely a less popular solution, but we can also find it on our market. The last examples worth mentioning are ASUS Zenfone 8, the 8/128 GB variant of which was priced at PLN 2,999. However, if someone decided to pre-order, this amount dropped to PLN 2699, which in my eyes was a strong sales argument for this model.
Thinking about such promotions & hairsp; – & hairsp; of course, apart from any crowdfunding campaigns, where it is standard practice & hairsp; – & hairsp; coming to my mind still Xiaomi Redmi devices. Many models could also be purchased for a lower price as long as you used pre-sale.
Among the really many different promotions, this one seems to be one of the most honest towards the client in my opinion. When he decides to trust a bit blindly & hairsp; – & hairsp; as there may not be many reviews on the & hairsp; network during the pre-sale, & hairsp; can purchase the equipment at a price that will often not be so low for a few more months.
Buy our product = we will refund your cash
Here, Samsung is undoubtedly the king, which regularly organizes such campaigns, not only during premieres. When you buy a device, you get a code in the application (usually after 14 or 30 days), thanks to which you can withdraw a specific amount at an ATM.
Koreans often combined it with the second promotion, i.e. the purchase of an old device. In the first editions of this program, it was possible to send back any phone to Samsung (thanks to which the old device valued at PLN 1 received a guaranteed bonus of several hundred zlotys), but recently only specific devices were eligible for this program.
This type of promotion could be very profitable, especially if the promotions were cumulative and you could use all of them. I know people who have bought several months old flagships with a discount of over PLN 1000, which is a great offer. The undoubted downside is the fact that most often you have to pay the full amount and only then recover part of it.
Which promotion is the best in your opinion?
Manufacturers have very different ways to encourage the purchase of their devices, but which promotion do you think is the best? Have you ever taken advantage of this type of promotion, or maybe it was thanks to it that you chose a given device?
Source: Komórkomania.pl – artykuły i wpisy blogerów by komorkomania.pl.
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