MARKET-THUNK : สรกล อดุลยานนท์
Making good decisions requires the principles of “reasoning” and not “emotion”.
But believe it or not, the decision of a person Most of them will make decisions with “emotions”.
But a smart person will find a “reason” to support his own decisions.
Is like a prop to support decisions with “emotions”
It’s not just about work or people. But the decision to buy or not to buy is an “emotional” matter.
Managing “emotions” of customers is very important.
Must catch the emotions of society and the market.
For example, the case of this two covid ripples
The mood of society has changed from the first.
First, we do not know, because we have never encountered a global epidemic.
We are afraid
What the doctor ordered or the government will do?
Lock down is allowed.
Let wfh surrender
Because everyone agrees that the coronavirus An enemy that we cannot see
We have to be careful with ourselves.
But this time, the sense of society has changed.
Have you noticed that people are angry with the government more than the first time?
Because everyone defends themselves Do everything the government says
But this transmission came from the mistakes of the security department.
Both the illegal labor movement And gambling
When the government issued measures to force business owners and the public to do so.
The people came out to resist.
Whether it is about closing the restaurant Will be fined if you do not load the app “Doctor Won”, etc.
Because everyone felt that the government was the root of the problem and did not take seriously the root cause of the problem.
Until today, the government has not been able to capture a single owner of the casino.
The illegal labor movement caught only the fish minnow.
Most people think of the illegal Rohingya labor movement many years ago. Where the big boss is a high-ranking military officer
The court sentenced
But the police officer who made the case had to flee to Australia until today.
It is not unusual for him to think that government people are exposed to gambling and illegal labor movements.
Social emotions are so strong.
Dr. Taweesil Wissanuyothin Who used to declare what people believed
Today he has become the “victim” of a changing social mood.
If people in the government can’t catch a signal about this Still denied that the casino is not true Or throwing a burden on the people continually
The resistance will be heavier.
The same is true for marketing Many marketers say that the mood of consumers today and the beginning of last year are different.
First time COVID Marketing tricks that were invented to look amazing.
Because people still have “purchasing power”
Sansiri has a free 2-year campaign for customers who have purchased
Penguin Eat Shabu There is a campaign to buy shabu free pots.
Or opening the Chula Market Place page Thammasat and store deposits, etc.
This kind of feature is no longer available this time.
People are passive
In the past, people who turned business games from the COVID-19 crisis were not only getting “sales”
Its own brand is also becoming more and more known.
For example, Penguin Eat Shabu or “Class Cafe”.
But this time, probably looking for a brand that will turn the game into a less well-known.
Everyone must think only one thing: survive.
Because customers who used to have some “purchasing power” now their pockets are very dry.
The market mood is not good at all.
This crisis, in addition to having to manage our own emotions
Still have to see the wind direction Look at the emotions of consumers.
Will play jokes – laugh What you need to think carefully
Otherwise “tour down”
Read the original news: Manage “emotions”
Source: ประชาชาติธุรกิจ by www.prachachat.net.
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