The Polish Group acquires the Mall Group and the associated logistics company DO DO from their owners, so that the largest e-commerce service provider in Eastern Europe can officially appear in Hungary through the Hungarian interest in the Mall. This is Allegro’s first major international acquisition – the company has been under severe pressure in the local market recently, with the launch of its Polish web store this spring.
In addition to Hungary, 40% of the Mall Group present in the Czech Republic, Slovakia, Slovenia, Croatia and Poland is owned by the Czech PPF Group, and the head of the e-commerce company is Jan Hanus, who until the end of December last year owned PPF Telenor Hungary. led. According to Allegro, after the acquisition, the company will be able to significantly increase its European reach, with 70 million potential customers.
Software that takes the wheel in millions of cars (x)The safety-critical code is sent to the public roads from the Budapest headquarters of thyssenkrupp.
Software that takes the wheel in millions of cars (x) The safety-critical code is sent to the public roads from the Budapest headquarters of thyssenkrupp.
For the time being, it is difficult to predict the impact that the establishment of the store, with a total value of 880 million euros, may have on the Hungarian e-commerce market, which is dominated by foreign-owned players with a presence in several countries. According to some market research, Mall was not one of the most high-traffic web stores in Hungary, GKI Digital ranks 15th among web stores operating in Hungary in terms of turnover in the latest 2020 ranking published in May this year.
However, Allegro is a significantly larger, more capital-intensive company than both eMAG and Alza in the Czech Republic, ie it is only a matter of deciding how much growth it intends to achieve in the markets affected by the acquisition or retaining the old brand, or even introducing a new one.
In any case, the name of Mall in Hungary was once overshadowed by a 2017 fraud case, in which the company was officially involved through an employee, whose offices also included police and tax authorities.
The transaction is now subject to the approval of the relevant authorities, which is expected to take place in the first half of next year.
Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.
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