Major Pinterest update puts links in pins

Pinterest wants to simplify content creation on the platform and is now making features available to all creators that previously only advertisers could use. This includes, for example, the possibility of subsequently editing content.

As part of a major update, Pinterest has announced improvements to content creation and monetization features, as well as the launch of new features for community interaction. According to Pinterest, the various processes involved in creating content should be combined into a seamless experience.

Creators on the platform can now access features that were previously only available on certain Pins or only for corporate account users. All creators can now integrate links into their pins, edit them later and adjust the proportions. Features like stickers and text overlays are now available to everyone, as is the option to add music to Pins.

Links in Pins for creators and new performance metrics

Previously, only advertisers could embed links on their Pins. Pinterest is now granting this option to all users, creating another monetization option. Users can add links to images, videos and Pinterest TV live streams. This is how traffic can be generated, brand cooperations become more visible.

Links in Pins on Pinterest
Links in Pins on Pinterest, © Pinterest

In addition to the link integration option, Pinterest is also announcing the introduction of new performance metrics for Video Pins. Creators can now view analytics data on views and watch time for this content format as well. In addition, users can now create Pins and schedule their publication via third-party platforms.

New metrics on Pinterest
New metrics on Pinterest, © Pinterest

New community features: keyword filters, reactions and more

Not only creators can look forward to some innovations. The platform also has several updates available for users who do not create content themselves. Users can now react to content with photos they have taken and uploaded themselves. In addition, the already popular Reactions feature, with which users can respond to content via emoji, for example, is to be expanded.

Creators can also benefit from the launch of the new features, as they can help them build communities and support each other with other creators. They can now also manage communication within their comments using keyword filters. Unwanted terms can be hidden with these.

Subsequent processing of pins

Another exciting piece of news is that creators can now edit Pin components such as the title, details, and links post-release. In addition, all users can now set the aspect ratio of their pins. Malik Ducard, Chief Content Officer at Pinterest, commented on the innovations as follows:

Because it’s now faster and easier for creators to take full advantage of Pinterest, it’s also much easier than ever for creators to reach their audience and focus more on monetization, branding and expressing themselves – both on and off the platform.

5 dimensions for successful Pinterest marketing:

Germany boss Martin Bardeleben in an interview

© Africa images, Pinterest (Lichtliebe Volksdorf) via Canva

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