Amsterdam raincoat brand Maium opts for deeper investment in stock to support retail partners.
What is made from recycled plastic bottles, sustainable cotton and keeps you dry in style? One of the raincoats from the Amsterdam brand Maium, designed and tested by bad weather experts. Maium makes durable rainwear and ensures that you can always leave the house carefree. Design and innovation result in a fashionable raincoat that you can easily transform into a poncho with two zippers on the side.
Fashion brand Maium is investing deeper in stock for both SS21 and AW21. In this way, it offers its partners the opportunity to supply supplies as soon as the easing permits. Thanks to the sustainable production model that Maium uses, retail partners can always join immediately, because in addition to the biennial seasonal collections, Maium works with a core collection. A permanent collection, with the best running items, always available from stock. The jackets are available in different colors through a select number of retailers in the Netherlands, Germany, Belgium, UK and online.
All styles of the SS21 collection are still available and for AW21 the brand has adjusted order deadlines to be able to place pre-orders in the season as well.
After years of cycling through the rain in Amsterdam, the idea arose among two friends to replace the traditional raincoats for a unique design. Rain gear that adapts to unpredictable weather conditions but remains stylish at all times. The design is based on, among other things, two zippers in the side seams that transform the jacket into a poncho (for a bicycle or scooter) in no time. An innovative solution for looking good whatever the weather.
With many featurings to their name, including in het Parool, the Guardian and Frankfurter Allgemeine Zeitung, Maium is not sitting still. At Maium, they do what they do to support a movement: one in which mobility has become a necessity to function properly while at the same time using durable products that enable a sustainable lifestyle. Besides functionality, Maium is also a product of its environment. The fashion industry is one of the most environmentally damaging industries in the world and Maium believes it is crucial to combine design with sustainable, functional and unique alternatives. Overproduction or deadstock is therefore not in their dictionary. A Maium jacket is made from at least 66 recycled plastic bottles. Maium chooses to integrate sustainable design principles into practice and proves that fashion and innovation do not have to harm the planet.
“Our movement is inextricably linked to sustainability and creates an environment in which we must always keep thinking about dealing with our planet. A style of living that is always on the move: unzip the signature zippers on both sides and transform the raincoat into a cycling poncho. ” – Maium
The raincoats are made to protect you from wind and weather, thanks to the innovation in design, function and materials. For example, Maium is introducing various (new) colors for the coming seasons. The classic silhouettes as we know them have literally been given a new colored look. Maium’s collections feature colors that represent a cautious but hopeful view of the year ahead, hence an optimistic pastel palette inspired by a time when our world will move forward again. Maium mixes techwear with fashion and innovative design. For the designs, the design team was inspired by the urban classics and the lifestyle around them.
Read more about Maium on the brand page: fashionunited.com/companies/maium
Source: fashionunited.nl by fashionunited.nl.
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