Luxury homes conquer the capital

Real estate market, luxury is growing: interest in prestigious properties, even in the most difficult year of the last twenty years, continues to grow. Compared to last year, searches for luxury properties in the capital have grown by + 25%. In particular, those in the € 1,200,000 – € 1,500,000 range increased by + 22%, while searches in the € 1,500,000 to over € 2,000,000 range recorded + 39% growth.

This is what emerges from the analysis that conducted within the CompeteRE project, a new format that includes interviews with Real Estate operators, market trends analysis, sector studies, focus on specific issues and on the main cities, to support professionals and real estate agents partners of with useful data and new trends, in order to compete in the best possible way on the market.

The study is based on over 1,000 properties over 1 million euros currently published for sale in Rome on the portal and on user search data throughout 2020, compared with the entire 2019.

A niche sector, that of luxury, which represents an important share in terms of value and exceeds 3 billion euros. The real estate assets for sale on, in the Roman luxury segment, are represented for 50% by apartments of great value, by villas for 20%, while the palaces and penthouses cover 7% and 13% respectively . The remaining 10% of the offer is distributed between independent houses, lofts, cottages and farmhouses.

80% of the prestigious properties in Rome are concentrated in the historic center and in the Parioli, Flaminio, Olgiata Giustiniana, Cassia Flaminia, Prati, Trieste, Eur areas and generates approximately 75% of the turnover deriving from this sector in the capital. Roman.

The historic center does not lose its charm: + 77% in searches

From the analysis of, searches in the historic center increased by + 77% compared to 2019. In this area, the offer is mainly characterized by apartments of great value: about 38% of the prestigious apartments on the Roman market in sale on are in this area. These are real jewels inside historic buildings that preserve the charm of medieval and Renaissance Rome and which move a turnover of over 550 million euros with an average price per square meter of 10 thousand euros.

The new trend is the attic

The super penthouses attract the interest of those looking for a property of a certain level, with an increase in searches in this type of 51% year on year.

The historic center of Rome fully responds to the need of those who want a prestigious property with a view of one of the most beautiful views in the world: 25% of the penthouses, over 1 million euros, are in fact published in this area and satisfy the need of those looking for a home that offers unique prerogatives, such as overlooking Piazza Venezia, Altare della Patria, Colosseum, Imperial Forums for which you are willing to pay over 13 thousand euros per square meter.

Not just the historic center: luxury in Rome is also in the less touristy areas

Other very active areas both in terms of demand and supply are Flaminio and Parioli: there are more and more people who want to live in these neighborhoods that have all the positive sides of living in the heart of Rome but without the typical tourist chaos of the center. High quality penthouses and apartments from the 1950s, which in the past belonged to the Roman nobility, characterized by splendid windows and spectacular panoramic terraces in Parioli, justify a lower investment in the historic center (about € 8,500 / sqm) and the desire to buy in this area, which has quadrupled searches in the last year.

The semi-central area of ​​Salaria-Trieste-Nomentana is also in great demand. In fact, in 2020, compared to 2019, searches have more than tripled, and even here the luxury homes for sale on are mostly apartments of great value and penthouses with prices per square meter ranging from € 5,000 to € 8,000 € for super penthouses.

Villas with gardens: + 38% increase in searches

When you think of luxury, villas cannot fail to come to mind, which record an increase in searches of + 38% year on year and Rome is full of fascinating contexts: villas characterized by splendid gardens or sometimes immersed in real parks for a total of 370 thousand square meters of green space guarded inside these private homes.

These villas are mostly located outside the great ring road, in the northwestern area of ​​the capital: Olgiata Giustiniana, an area that in the last year has seen a surge in searches in this type of housing on

The luxury real estate market in Rome also attracts foreign buyers

The Roman luxury market attracts the attention of international investors and buyers: from the analysis of there is an increase in searches for properties with prices above 1 million by foreign buyers in 2020 compared to 2019. European buyers have increased by + 24%, but interest in the capital also comes from overseas: + 40% of searches come from the USA while those from the Asian continent recorded the greatest increase, even marking + 80% .

Source: RSS Economia by

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